Inside, Klubhaus St. Pauli is Hamburg’s new home of live music, entertainment and urban working. Outside it features Europe’s largest interactive media façade. The approximately 700 square meter digital surface is ideal for the moving image campaigns, editorial content and visuals of the artistic and cultural organisations in the newly opened Klubhaus St. Pauli and the Bremen design artist Urbanscreen.
The media façade itself is transparent. When club guests and office staff look out of the building it is like peering through blinds. The lift in the building, which goes up to the panorama restaurant on the sixth floor, is lined with eleven laminated glass plates containing embedded LEDs.
ONLYGLASS GmbH produced and installed this high-resolution part of the media façade.
The wall is marketed by Posterscope which attracted Mondelēz International (Milka) and Sonos as advertising partners for the launch in September 2015. Simon Kloos, Managing Director of Posterscope Deutschland explains: "By combining interaction and a mix of editorial, artistic and commercial content we’ve turned the advertising space on the media façade into an event in its own right. Offline events on Spielbudenplatz in front and in Klubhaus St. Pauli behind also guarantee very high levels of attention."
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