Like many companies, eBay is convinced virtual reality is the next big thing. But also like a lot of companies, eBay is trying to figure out just what that means for its business.
On Thursday, the company is announcing its first small foray into the VR arena, as subsidiary StubHub offers Final Four ticket buyers the option to get an immersive, 3-D view of available seats. A similar option will also appear for those looking to purchase baseball tickets for AT&T Park, home of the San Francisco Giants.
The experience will work from within the existing StubHub apps for iOS and Android. Customers will have the option of either using a smartphone or tablet and rotating it around to see different views, or popping their phone into a VR headset like Google Cardboard or Gear VR for a more immersive view.
“We didn’t want to do something just for fun or [as] a marketing gimmick,” said Marcus Shelksohn, StubHub’s head of product for mobile apps. Being able to see what the view is like solves a real problem for customers, he said. “Are those seats that are closer to the court really worth the extra $50?”
StubHub isn’t alone, with other online ticket sellers, teams and venues also working to offer interactive seat maps using virtual reality.
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