Intelligent Glass reveals Rolls Royce Dawn at Harrods.

Self-adhesive switchable smart film from Pro Display’s Intelligent Glass division featured in the high-profile reveal of the new Rolls Royce Dawn Drophead Coupé. Creative agency JUSTSO covered the windows of Harrods London, one of the most exclusive advertising spaces in the world, with switchable smart film to create a very special launch experience.

The windows of the world’s most luxurious retail store were fitted with switchable smart film, projected onto with a tension-building countdown every three minutes, then slowly turned from frosted to clear to reveal the Rolls Royce Dawn.

The installation took place out of hours to avoid any impact on daytime trading at Harrods, and was expertly handled by Invicta Window Films. Invicta, a long-established specialist window film and manifestation firm, has worked with Intelligent Glass for more than five years and has developed a particular affinity with switchable smart film projects.