Digital Displays in Building Lobbies

How many apartment buildings, condo towers, and office complexes have you walked into during the course of your lifetime? Probably too many to count. Do you remember the lobbies of any of them? Can you recall what decorated the walls? Most property owners spend millions to decorate lobbies with art of varying degrees of quality in order to attract tenants and make a statement. But the truth is, most lobby décor is completely forgettable after several “passes by” – it simply becomes invisible. That is of course unless it changes regularly, perhaps dynamically based on the engagement, time of day or a set schedule of events.

This new building was built in 1964, is 42 stories tall and 1.1 million square feet in size – and only 25% occupied. That’s not to say the building didn’t have anything going for it. It was an old financial building in a great part of town and adjacent to the city’s park. But, the building needed a face-lift, and the decision was made to spend eight million dollars to renovate the lobby and two of the upper floors.

When the owner of the building discussed the upcoming renovation with the building manager, the manager suggested the owner add a video wall to the lobby. It took a bit of convincing, but the owner decided to eschew traditional lobby art and put in a giant video wall. His reasoning? When asked if he could describe the expensive art from the buildings visited in the last week, he simply could not.

We design visualization solutions and we can transition those eloquent murals right onto your display, creating art. Or perhaps a gallery that changes at your whim, we can bring you the news, weather, social media or even interactivity for your employee’s work day. Our displays are also smart devices, but at any time – they can simply be art.