Walkers and AMV BBDO launched an interactive poster in Manchester, which gave passers by the opportunity to add select letters to their collections by making shapes with their bodies.The letters to create are automatically served up by the poster and users are guided through the process with playful and humorous messages of encouragement.
The poster uses a bespoke creative technology solution, combining touch-screen, real-time gesture recognition and state-of-the-art machine learning to identify the postures replicating each letter. It is a truly innovative use of this technology for the brand.
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