And with the increased adoption of video walls comes fresh possibilities for content creation. Customers are expecting video walls to be bigger and more eye-catching than ever before. With new technology such as 4K, fine-pitch LED and OLED taking a bigger market share, the content possibilities are growing dramatically.
Video walls are more than just a form of entertainment, though. They are also a prime way to combine art and information to communicate with consumers in a way not possible with single screens alone.
“Video walls can redefine interior spaces and offer a new, dynamic way of delivering informative and artistic content,” said Todd Rickenbach, Operations Manager at Allentown, Pennsylvania-based digital signage content design agency, Render Impact.
“Artistic content can be taken to an entirely new level with 4K+ video walls,” Rickenbach said. “The sky is the limit and designers can use vibrant colors, textures, compositing and effects to create truly captivating motifs.”
Digital signage deployers are clearly seeing the power of video walls.
According to research from Chicago-based research firm Markets and Markets, the size of the video wall market is expected to top $18 billion by 2020, more than quadruple the $4.1 billion market size in 2013. Newer applications and uses are expected to be one of the main drivers of market growth during that time, along with their growing use in the hospitality market.
Marketing campaigns can be brought to life on video walls in a way not possible with other media. Video walls afford the opportunity for designers to create an immersive experience due to their sheer size.
MotorCity Casino Hotel in Detroit, for example, worked with Render Impact to create a feeling of live, contemporary life with its recently debuted casino entrance 4K video walls. The casino hotel used three-dimensional computer animation to have a waterfall fall over and interact with their logo as one of the featured content pieces for the new video walls.
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