How To Maximize Your On-Location Gamification.

Content Content is king when it comes to on-location gamification. Creating engaging and relevant content, tailor-made for your target audience and in-line with your company’s goals is the most crucial ingredient of a successful gamified activation. Moreover, your content needs to be adaptable and change quickly to keep users engaged.

Context: Connect the experience to what’s happening around you–holidays, big events, sports, latest trends. Creating holiday themed activations is a great way to capitalize on holiday craze that is happening all around us!

Keep it fresh: change and adapt your content constantly on a weekly/monthly/bi monthly basis, depending on the recurrence of the audience at your store. This way you can keep your visitors in anticipation of something new every time they visit.