Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360.
Splash at Topshop will be located in the flagship’s store windows as part of the brand’s ‘interactive pool scene’, which has been designed to mark the start of the summer season. Shoppers who take on the VR activation with Oculus will start their journey on a giant inflatable before being plunged into an uncanny Oxford Street via the mind-boggling blue slide – Topshop-themed surprises are promised along the way.
A branded Snapchat lens will go live until 27 May to support the live campaign. Users can expect to be immersed into a summer-themed aquatic world via the social platform.
Topshop will also be pumping the scent of sunscreen throughout the London store and hosting a number of summer-themed pop-ups, such as soft-serve ice cream vendor Milk Train.
The free experience has been developed in partnership with Your Studio, with the VR being designed in collaboration with Fat Unicorn. It will be open to the public from 25 May until 4 June.
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