Digital signage powers first women’s-only Sport Chek store in Canada.

Sport Chek, a Canadian retailer known for its extensive use of in-store digital signage, opened its first women’s-only location earlier this year at Cadillac Fairview’s (CF’s) Chinook Centre in Calgary.

The new Sport Chek Women store (see video) was designed by an independent, in-house team of women representing different disciplines for the retailer’s corporate parent, FGL Sports. It reportedly offers the largest selection of women’s sport and lifestyle apparel and footwear anywhere in the chain, including new brands like Alo, Onzie, Soybu, Lolë and Moving Comfort.

“We are excited to offer a specialized customer experience geared to women,” says Kara Anastasiadis, associate vice-president of merchandise strategy for FGL Sports.