Virgin Trains launched in Birmingham ( UK ) a dead-simple digital OOH campaign this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. The campaign for the railway, conceived by Virgin Train’s agency Anomaly and pulled off by the digital shop Grand Visual, combines traffic and location data to accurately tell motorists the comparable driving and riding times to destinations along roadways.
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