woensdag 27 december 2017

900 North Michigan Shops, Chicago.

This is a stunning use of fine pitch LED in the ceiling of a seven-level shopping and lifestyle center on Chicago’s Magnificent Mile. The centerpiece of the makeover at 900 North Michigan Shops is a massive, 190-foot-long digital art installation spanning the ceiling of the nearly 30-year-old complex. Visible from all floors, and built in 10 sections, the digital installation mimics a giant skylight that connects the complex’s interior to the exterior sky.

Put together by New York City-based experience design studio ESI Design, the LED canvas uses evocative content filmed at 16K resolution with state-of-the-art cameras, making the illusion of rustling trees and the sky above seem very real.



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