THE APPROACH / THE SOLUTION “If you unexpectedly have a product out of stock, you still want to help the customer with his request.” That’s been the reason of the ANWB to introduce this in-store kiosk. “With the kiosk, our endless aisle, we make the full online catalog available for our customers. In everything we do helping the customer is key. We do not have any claim, we are especially focused on helping the customer as much as possible. Let’s say helping +.” The distinctive yellow kiosk is slightly tilted so that it is readable for the user. Through the touch screen customers and employees are able to search the complete online product range. The kiosk has almost the same performance as the webshop on a PC, but the navigation especially works in terms of visual language and icons. Crucial to this approach is that the ordering kiosk is mainly used by the ANWB employee. The employee therefore supports the shopper who is looking for a product or service.
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