Since the TV is often the focal point of the living room, when it's off that blank black rectangle wastes a lot of space. To put it to better use, Samsung has introduced what it calls Ambient Mode, a low-power setting that lets the idle screen display news, weather, or traffic updates. Wall-mounted models can even blend into the background, by mimicking the pattern on the wall behind them in an impressive piece of visual trickery.
That understated look might be undermined by a tangle of cables dangling out the bottom, so Samsung has stashed them all inside a transparent cable it calls the One Invisible Connection. Last year's models had a similar setup, but this time it's not just for audiovisual connections: the company has now crammed the power cord in there too, and extended it to up to 15 m (49 ft) long.
Just like LG did with its ThinQ system, Samsung has also added the Bixby assistant to its 2018 TVs, allowing it to be controlled with voice commands.
Alongside the QLED lineup, Samsung also unveiled a range of UHD and Premium UHD televisions. Ranging from 40 to 75 inches and available in flat or curved models, these OLED TVs also have 4K resolution, HDR capabilities, and Smart TV features.
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