McDonald's Digital Signage Ïnteraction" in Piccadilly Circus.

McDonald's heeft in de UK, een grappige interactieve marketing actie gelanceerd.

Sharp LCDtje.

Gespot op de Digital Signage Expo 2009 in Essen / Duitsland

TV reageert op handgeklap.

De nieuwste HD televisies van JVC zijn uitgerust met een wel heel bijzonder gadget: de Hand Clap-functie. Daarmee kunt u de tv aanzetten of het volume regelen door met uw handen te klappen. Dat is mogelijk door een microfoon in het toestel die hoort wanneer en hoeveel keer u in uw handen klapt. Tweemaal klappen regelt het volume, driemaal schakelt het toestel aan of uit.
Volgens Paul Lits van JVC Belgium zijn deze functies slechts het begin. 'Als de Hand Clap aanslaat bij het publiek willen we naar veel meer commando's gaan die de consument zelf kan instellen. We doen ook tests met een kleine camera bovenaan de tv die bewegingen filmt waarmee u de televisie bestuurt.'

Innovative Digital Advertising Display Debuts in Metro Red Line Tunnel.

The dark subway tunnels briefly turn trains into mobile movie theatres where passengers are dazzled by colorful, live-action video segments. The LED system is composed of 360 digital strips that light up at timed intervals as the train passes the subway wall, blending together to form a smooth-flowing video presentation.

The Los Angeles County Metropolitan Transportation Authority (Metro) today pushed the technology envelope by debuting a new electronic LED display for advertising purposes on the Metro Red Line subway, the first such system in North America.

The two-year pilot project, installed and operated by Sidetrack Technologies, Inc, will display 15-second advertisements visible to passengers on northbound trains between the Hollywood/Highland and Universal City stations. Advertisers are expected to include motion pictures, television shows, retailers and other national advertisers.
The project will generate at least $240,000 per year in additional rail operating revenues for Metro. All fabrication, installation and maintenance costs are borne by Sidetrack Technologies

--> zie hier een video --> Metro Media Relations.

Sidetrack’s Aero Advert also at London Heathrow
We noticed this Aero advertisement went up on the Sidetrack system in London’s Heathrow Express tunnels last week.
It’s always hard to show how effective we think this looks with a static still image - you need to be in the train carriage to get the full affect. We think the impact is very high.

Electrofluidic display tech improves color e-ink.

The race to develop a mass-market color e-ink display is at fever pitch, and there's a new challenger on the scene: electrofluidic display, or EFD. Developed at the University of Cincinnati in partnership with a handful of private companies, the new tech apparently blows everything else out of the water -- according to professor Jason Heikenfeld, EFD has superior brightness, color saturation, and video speed, all in a 15-micron thick panel that can eventually be used in rollable displays. No word on when we'll see any products, but the partnership is spinning off a new company called Gamma Dynamics to commercialize the tech, so hopefully it'll be soon.
Read - University of Cincinnati press release.

Canon with its Mixed Reality Aquarium.

In some ways, augmented reality is an elegant solution to the main problem with VR: while there are some areas where insane levels of immersion are required, this stuff ain't cheap -- relegating solutions like CirculaFloor to academics, the military, and the extremely well-heeled. But how about those who just want to see wild graphics while they, you know, "party?" Canon's Mixed Reality Aquarium headset transforms any area you inhabit into a giant fishbowl. Not the sort of thing that you'll want to do more than once, probably -- although, to the company's credit, this is more of a research project than an actual product. How about an option to swim with Daryl Hannah from Splash? That would be pure gadget gold. That said, this does make for a fun video

Philips shows off Lumiblade OLED lighting.

Philips has now taken the wraps off its first few Lumiblade OLED lighting concepts which, judging from Philips' boasting, could well change your life and ours. At the Euroluce International Lighting Fair in Milan, the concepts are divided into consumer and professional groups. Each lighting device also boasts at least some degree of interactivity, including the ability to recognize hand gestures or, in the case of the professional lighting fixtures, react to passers-by. Interestingly, however, none of the products are actually full-on OLED lamps, with each also supplemented by some LUXEON Power LEDs to provide some more usable lighting.

3D adverts could appear out of thin air

Bron; scientist
ADVERTISING displays could soon appear out of thin air, thanks to a laser system that projects moving 3D images in the sky. Firing hundreds of laser pulses each second creates the illusion of constant points of light in the air.


The system, developed by Burton of Kawasaki, Japan, focuses a laser pulse onto a point in the air to ionise it, briefly creating a ball of glowing plasma, dubbed a flashpoint. By firing hundreds of laser pulses each second, the system creates the illusion of many constant points of light.A new laser has increased the firing rate to 1000 flashpoints per second, while the pulses are now directed automatically using optics, allowing the system to create more complex 3D images - and even animations. New images released by Burton include stick figures and a version of the "Utah teapot" - a long-standing reference object in 3D programming.

The company is now investigating the use of the technology for outdoor advertisements, for which they will need to increase the size of the projections - currently less than a metre wide - by using more powerful lasers. It is aiming for a practical device by 2011. Other suggested applications include light displays that resemble fireworks, and 3D TV.

The future of Holography

Bron; www.sprxmobile.com
A strange man builds a world using holographic tools for the woman he loves.

This award winning short was created by filmmaker Bruce Branit, widely known as the co-creator of ‘405′. World Builder was shot in a single day followed by about 2 years of post production. Branit is the owner of Branit VFX based in Kansas City.
= Een droom van 9 minuten =

World Builder from Bruce Branit on Vimeo.

Sony's - Greenest ever TV.

Bron; fan.tv
De nieuwe Sony WE5 Bravia televisie is vanaf deze maand verkrijgbaar in Nederland. Deze Bravia is voorzien van veel energiebesparende innovaties. Deze 'groene' Full HD-televisie heeft een nieuwe micro-tubulaire HCFL-achtergrondverlichting die het stroomverbruik met meer dan 50 procent reduceert. De televisie heeft daarnaast een intelligente sensor die het beeld uitschakelt, wanneer de kijker gedurende bepaalde tijd in een andere ruimte is. Deze Bravia is beschikbaar in 40 en 46-inch formaten.
De WE5 is de eerste Bravia voorzien van een intelligente sensor die reageert op lichaamswarmte en -beweging van personen binnen het normale bereik van de televisie. Als de kijker even wegloopt in de reclame om iets te drinken te pakken of om de voordeur te openen, dan gaat het beeld na vooraf ingestelde tijd op 'beeld uit', waarbij het beeld op zwart gaat, maar het geluid aanblijft. Het beeld springt weer aan zodra de persoon opnieuw de kamer in komt. De set schakelt in de stand-by-stand als er dertig minuten geen beweging is waargenomen. Dit beperkt de energiekosten.