Calvin Klein Interactive Touch Screen Van

For many years Digiadvans.com have been involved in providing innovative digital solutions for brands and services to target their audiences. They have executed in excess of 2000 outdoor advertising campaigns using our large format Digiadvans with FleetScreen. They are now offering you the opportunity to interact intelligently with your target audiences, regardless of the location.

FleetScreen offers you the opportunity to communicate further with your audience. The plug and play high bright FleetScreens measuring from 40" to 130" provide you with a new dynamic as you drive your business forward.Digiadvans.com were set the task of integrating a outdoor advertising campaign into the Calvin Klein 9 Countries 9 Men competition to find the next Calvin Klein model.

FleetScreens are eye-catching and high impact allowing you to broadcast moving images, video, Powerpoint presentations through to DVD's direct from your vehicle.

An example of interactive advertising:

They used the unique touch screen capabilities of their Digiadvans to mimic the 9C9M website and allow members of the public to brows the list of contestants and place their votes right there on the high street.

The votes were added to the running total on the website so people could log on and find out where the model they voted for was ranking in the competition.

AllSee Technologies launches its brand new range of Multi Touch Screen Displays

AllSee Technologies is introducing their brand new range of HD Multi Touch Screen Displays. These use a highly durable Infrared Multi Touch screen system which is ideal for public locations as a finger, gloved hand, pen or stylus can be used as a pointer.

These are available in a wide range of sizes from 32 to 82 Inches. The interactive displays are very simple to use and have many exciting applications. Our wall-mounted screens for example could be used as interactive digital signage solutions, a meeting room tool or a class room aid.
 We also have a full range of HD Multi Touch Freestanding Digital Posters available in sizes 40 to 82 Inches. These too have a wide range of possible applications including interactive digital signage in retail environments such as show rooms and shops and hospitality locations like hotels and restaurants as well as being ideal for wayfinding facilities.

The new range of Wall-mounted and Freestanding HD Multi Touch Screen Displays are in stock and available for immediate dispatch.

Generate QR Codes in Digital Signage

QR code abbreviated from Quick Response code, it is a bar code made of a two-dimensional code that is readable by barcode scanner or camera telephones. The code consists of black modules arranged in a square pattern on a white background. The QR code can contain information like text, URL, phone number, SMS, or Contact information Vcard.

Today QR codes are used in many digital signage applications as call for action advertising, proof of performance and ROI use. The QR code allows the advertiser to provide the audience with fast access to information, promotion and coupons, without the need to memorize any coupon codes, website or contact information.

Some of the reasons they are more useful than a standard barcode is that they can store much more data, including URL links, geo coordinates, VCard, SMS, etc. Another key feature of QR Codes is that many modern cell phones can scan them. Once it is in your cell phone, it may give you details about that business or promotion.

How can you use QR codes to benefit digital signage?
There are many ways to utilize QR Codes in digital signage; the concept of QR codes in digital signage is to display the QR code on the screen in combination of content or an ad. The audience can scan the QR code from the display to get additional information on content or promotion displayed on the screen. Using this technology you can measure and improve the digital signage ROI.

The success in using QR codes is dependent on some important factors. First and foremost is that you need to have a captive audience and they are close enough to the screen so they will be able to scan the bar code. Second, if you going to have QR codes in your marketing plan for digital signage make sure you keep the content relevant and attractive.

How do I generate QR CODES?
There many free or-code generators that can help you generate images of the QR code. You can use these images as an ad and upload them to your digital signage CMS, With UCView as we always promise to make thing simple, you can use our free app QR-Coder from our content store to generate your QR-code directly to your display. Using QR-Coder app you can generate any type of QR code in just seconds. You can publish the QR code as independent ad or as a sync ad related to any ad or content in your playlist, this will allow you to play relevant qr code to the content currently plays on the screen.

Toys R Us encourages holiday mobile shopping via interactive virtual store

Toys R Us has rolled out a virtual store that lets consumers scan QR codes featured on billboards and shop the company’s 2011 Hot Toy List.

On-the-go commuters and travelers in the New York metro area can take part in the initiative. Billboards located in John F. Kennedy International Airport, LaGuardia Airport and nearly 40 NJ Transit Stations feature the showcased items.

“As consumers increasingly turn to their phones to research, browse and buy, mobile commerce has become our fastest growing channel of consumer engagement, and these virtual stores provide another means by which Toys R Us can connect to customers and make its selection of hot and exclusive products available whenever and wherever consumers prefer to shop,” said Katie Reczek, spokeswoman for Toys R Us, Wayne, NJ.

Toysrus.com is the Web portal for Toys R Us Inc., one of the biggest toy retailers in the world. The company operates 1,550 stores, including 849 Toys R Us and Babies R Us stores in the United States and more than 700 international stores in 33 countries.

On-the-go scanning

Consumers can view the billboards which are located in Terminal 8 at JFK, Central Terminal, Concourse C at LaGuardia Airport and along rail lines in NJ Transit stations.

France: Dagobert Designs New Interactive Totems for Castorama

2 December 2011
Castorama (Kingfisher) is currently testing new touch-screen totems, designed by the Dagobert Agency, in two pilot stores in France.

Two different kinds of totems are used:
- way-finding totems – a total of 4 per store – enabling shoppers to locate products and services throughout the store.



- “ZRM” totems – a total of 22 per store – enabling shoppers to browse through the products, see the ones in stock, order and then pay at the cash desk and collect their goods.

Fabrica Creative Windows.

Starting in May 2010, the Benetton Live Windows project has developed a dozen in- and off-store installations in Milan, Munich, Barcelona, Moscow, Shanghai and more. We focused on a new, experiential, language. Interactivity is key in engaging users and turning them into customers: to be successful it must be extremely useable, meaningful, immediately rewarding, perfectly working and appealing. We developed a number of interactive applications that share these features: open to all targets, all intuition with no instruction, body-language based and scalable on different stores layout. Our video contents are not all product-related: we opened to an external network with young talented designers and art schools to produce the needed amount and variety of contents. Commercial contents are all ad hoc produced.

Projection Mapping

New Balance sneaker.



Audi A1.

Interactive Floors

An interactive floor and surface solution that combines intuitive human body motion with floors and surface areas.

Interactive floor displays easily turn open floor spaces or unnoticed areas into an ongoing experience of movement, action, fun and excitement, stopping people in their tracks as they play, walk by or interact with your marketing content.

EyeStep is considered a highly effective marketing and brand enhancing tool that captivates and engages target audiences in retail environments, trade shows, museums, lobbies, open spaces, playgrounds and visitor centers.

EyeStep interactive floor allows you to:
- Easily set up, assemble and control your interactive display;
- Use a rich set of embedded templates and visual effects;
- Easily customize the different visual effects;
- Brand a template with your corporate logo;
- Create a playlist of effects;
- Remotely schedule campaigns and content;
- Generate data reports on who interacts and for how long;
- Define interactive zones.

EyeClick's first-class professional and creative services can tailor EyeStep to create that special effect or theme you have in mind.

EyeStep software solutions deliver your message effectively and uniquely to any audience at any time. We empower our clients with the tools to change, alter, and unlimitedly edit content.

EyeStep users are totally independent, in control and have exactly what they need to completely produce and achieve their vision, which is one of our great advantages.

PragmatIC demonstrates NFC label with built-in display

The flexible labels don't need a battery and automatically light up or display information when they are read by an NFC phone.

PROTOTYPE: Thin NFC labels light up when scanned. Click to enlarge.
PragmatIC Printing and security printing giant De La Rue have developed a prototype NFC label that includes a display which is powered up when it is read by an NFC phone or RFID reader.

The label has been developed through the Rail (Remotely Activated Interactive Labels) project which has received a £600,000 (US$958,000) grant from the UK's Technology Strategy Board.

A range of concepts have been developed around the idea that a visual feature such as a light or logo is triggered when a consumer interacts with a label via their NFC phone.

Since the labels are powered up by the phone or reader, no battery is required. This means, says PragmatIC, that the labels can be both flexible and thin, at around 50 micrometers — thinner than an average human hair. The labels are also compatible with conventional hot lamination printing processes.

"PragmatIC's unique imprint based approach to printed electronics is not only able to deliver potentially exciting new security features, but is also a natural complement to other security printing technologies such as holographic embossing," says Philip Cooper, head of ideas at De La Rue.

PragmatIC has been demonstrated the prototypes at the Tax Stamp Forumin Washington DC in september.

Hiperwall - High Resolution, Large Format, Display Systems

Hiperwall makes it simple to build high performance, scalable video wall from ordinary computers, ordinary monitors and an ordinary LAN. Hiperwall lets you view any combination of content types:

• Ordinary graphic images;
• Extremely large graphic images, up to 1 gigabyte or larger;
• Digital movies, including standard and HDTV format;
• Streaming content from cameras and other live sources;
• Live "sender" feeds that let a room full of people view the constantly changing screen displays of one or more computers.

Hiperwall lets you resize and relocate each content object anywhere on the video wall, within a single monitor or across multiple monitors. Its as easy as moving and resizing windows on the desktop of your personal computer. Hiperwall also provides advanced capabilities like zoom, rotation, shading and transparency, enabling users to examine content with increased flexibility and effectiveness.