dinsdag 20 april 2010

Optical Illusions.


A great static outdoor ad for Hygiene Color Bleach that uses a visual illusion. The ingenious ad created by McCann Worldgroup, Bangkok, Thailand, hints at the product’s efficacy by showing a stain on a sweater from far which disappears as you get closer to it. Click on the image above and try for yourself, it works on-screen too.

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