dinsdag 20 april 2010

Shanghai Pavilion: Digital Elements within Architectural Design.


The Chinese Corporate Pavilion, the Dream Cube, will be a major highlight of the World Expo in Shanghai. The awe-inspiring Dream Cube is the result of a collaborative effort between New York-based ESI Design and Chinese architectural firm Atelier FCIZ Architects. The building changes color based on visitors' activity and incorporate thousands of crowd-sourced photographs.


The Dream Cube illustrates the depth of innovation that can be realized in integrating digital elements, from the start, into the architectural design of a building . Incorporating digital elements within the fabric of a building's design, rather than tacking on such features after the structure has been built, ensures that they exist and function as a natural part of the whole. The digital elements are a integral facet of the building's DNA. They speak to the collective personality of the building's visitors.

Within the pavilion, photos submitted by Chinese citizens float in space as part of a multi-layered path through the exhibit. Along the way, fiber optic tubes respond to visitors' waving arms. The trip through this dreamscape ends up in a 360-degree theater, 100 feet in diameter, and surrounded by a 14-foot-high screen. As people gather in the theater they're asked to clap, in a sort of Chinese Tinkerbell moment, which triggers changes in the LED lights on the cube's exterior. People approaching the exhibit will see the whole building change color, in response to visitors inside.

1 opmerking:

  1. Hello! Ik was onder de indruk van de structuren die hij China sport gebouwd voor de Olympische Spelen, die zal worden gecrediteerd watersporten, zoals zwemmen is een van de meest futuristische gebouwen die ik heb gezien

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