Hugo Boss’ Black Magic Window.

Last holiday season, Hugo Boss offered a little interactive fun for window shoppers in London with their “Black Magic” augmented reality screen. This really brings a whole new meaning to window shopping, offering customers more than the average holiday display window and even enticing them into the store.
Curious passersby start by picking up their free Hugo Boss black magic card and hold it in front of the interactive screen that is in the window display. A private season’s greetings and fashion show starts just for the shopper. After the show is over, customers can then enter the store to see if they have won any gift certificates. Once in the store, customers hold up their black card to another interactive screen which activates a game of black jack. Winners can win £50 pounds for in store shopping, and if they bring in a fashion trends magazine, they may win up to £250.

Hugo Boss’ Black Magic window stood out to busy holiday shoppers as they pass by the store because it invites them to take a minute, have some fun and even win an in-store gift certificate.