Super fun interactive OOH idea by DDB Stockholm to make people interact with McDonald’s and win coupons. Three things I love about the project: 1. It takes outdoor advertising interactivity to a new level (and not just see your picture on a giant screen!)
2. The game is mobile web based, you don’t have to download an app to play.
3. Getting a coupon gets a bit challenging and fun. Way better than cutting it out of a newspaper. This kind of activation even delivers a brand experience, which is something you absolutely don’t get with the coupons give away we are used to.
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