donderdag 5 juli 2012

3D Holographic Water Show for Nissan.

To mark the end of Canada Day’s celebrations, Newad Experiential, OMD and TBWA designed the country’s first 3D Water Screen Projection campaign for the 2013 Nissan Altima.

The projections took place in Ottawa, Toronto, Halifax and Vancouver, where people had gathered along shorelines to watch the traditionnal fireworks.

The ad was specifically designed by TBWA. The Newad Experiential team developed the concept and executed the technical operation in collaboration with OMD (media planning).

“OMD and Nissan approached Newad to collaborate in the creation of this innovative brand activation. This initiative is perfectly in line with our expertise in developing 360 campaigns to reach Young and Affluent adults. While our experiential marketing team helped with the live activation, our Web and Publishing teams made sure the experience lived on after the event” adds Lino Ricco, Vice-President & Regional General Manager – Central Canada. “A video of the execution is being promoted on social medias and in Newad’s indoor digital network”

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