zondag 16 september 2012

Old World Meets Digital at Burberry’s Regent Street Flagship.

The storied British apparel brand Burberry has opened a new flagship store in London that puts digital front and center in a blend of old world wool and leather meets cool digital.
There is a very BIG 22-ft wall that visually dominates the space and, nicely, is designed to not only be the Wow Factor element but serve as a backdrop for live events.
There are smaller displays associated with featured apparel displays, and interactive stations – so you drop a handbag down, an RFID reader IDs that piece of kit, and triggers associated media files. There are also apparently tons of interactive mirrors. I like the showmanship of the digital takeover thing where all the displays sync up, though I think this video is pretty heavily cooked in AfterEffects or something and I am not sure that’s what actually goes on.

The store apparently wired up like crazy and has 500 speakers and a hidden stage for small concerts and fashion shows.

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