LA Traffic JAM.

LoopNet, the world’s largest online commercial real estate lister, wanted to make a downtown Los Angeles building disappear on January 17^th, 2013.  In keeping with their brand positioning, “If a property isn’t listed on LoopNet, it may as well be invisible,” Pearl Media was up to the challenge.  First, an adjacent parking lot was converted into a private LoopNet event.  Next, Pearl engaged Grammy Award-winning band Train to take the stage for a full musical performance.  Then, during Train’s set, we launched our 3D Projection Mapping experience and made the downtown Los Angeles building “disappear” in a four and half minute immersive experience.  In less than one week, YouTube views had surpassed 15,000 and earned media impressions reached 3 million.  Pearl Media and Pearl Media Productions managed and produced the total event- permits, catering, security, sound, staging, lighting and the stunning 3D projection mapping of the “disappearing building.”