Projection Advertising beams photos of 100 people onto White Cliffs of Dover.

U.K.-based projection specialist Projection Advertising has given 100 members of the public the opportunity to have their photographs projected on to the world-famous White Cliffs of Dover, following a media campaign.

The campaign resulted in more than 200 people sending in their photographs and artwork, and the 100 best ones were selected for projection. Using four 15K projectors — a massive 60,000 lumens — each image was projected over 100 meters (~328 feet) of cliff and photographed. The finished photographs were then sent to the participants.

Over the years, the Britain landmark has been used for a huge range of marketing stunts and Projection Advertising has been behind many of them. Assuming the public would be aware of past campaigns, the company decided the public would welcome the chance to have their own faces projected for the world to see.

“People are familiar with the idea of famous landmarks being used for projection mapping,” Tom Burch, managing director of Projection Advertising, said. “But it’s not every day you get the chance to be part of the projection. We’re delighted to get members of the public joining in the fun.”