conversation. So what are they?
The pervasive display requires you to forget about the well
loved world of mobiles and desktops and step into a sci-fi
looking future where devices, surfaces and sensors seamlessly
co-operate and interact. The desktop is now just the tabletop
and the content being looked at on the tabletop can be pinged
onto Google Glass like products blurring the lines of human
computer interaction and minimising the fragmentation
between us and our digital identities.
Don’t get us wrong, this isn’t going to be in the public domain in
the next year. But it’s not only possible, it’s inevitable and there
are just two areas holding it back; global internet access and
public fears around security/invasion of privacy. The internet
barrier is already being broken down as Project Loon highlighted ,
but the issues of security and privacy that
could slow the process down in the short term.
We know that brands can get people interacting with new
technology for an obvious and easily retrievable reward and
we need to keep pushing the boundaries of possibility and help
shape the technology available to OOH in the future.
More information here
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