The world’s first real live pig feed is broadcast on a large format outdoor advertising screen in London (May 14-19) to raise donations and support for the farm animal welfare charity, Compassion in World Farming.
A group of Tamworth pigs on the organic Wren Davis farm in Great Missenden, Bucks, take a starring role in the live, interactive broadcast, which invites shoppers at London’s Westfield Centre to feed the animals in return for a £1 charity donation
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The campaign, created by the marketing agency Elvis, was a winner in Ocean Art of Outdoor competition, which invites agencies and brands to push the creative boundaries in outdoor advertising,
The world’s first real live feed asks people to show their support for free range farming and better animal welfare standards by linking them live to the free range pig farm via Ocean’s Eat Street billboard. The pig feed takes place twice a day from May 14 to May 19.
Shoppers are invited to feed the pigs by texting a number for £1. They are then sent a unique weblink, which connects them to an online broadcast and an accelerometer to operate a machine that scatters apples for the pigs.
The actual feeding machine was designed and built by members of the engineering department at London South Bank University.
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