The growth of digital advertising may be slow, but that’s because some marketers may see traditional advertising as a ‘safe’ choice. The audience and demographic is known by the company, and these types of advertisements would be rather straight-forward. If a company wanted to look into going digital, a whole range of questions would need to be answered first. What type of ad are we placing? Where should we place it? Will it interact with the user?
Gartner Report Statistics
According to a recent Gartner Report, digital or online advertising was at the top of online marketing budgets, at 12.5%. With digital advertising continuing to expand its reach, the big question still remains: Can digital advertising replace all traditional advertising?
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