dinsdag 1 oktober 2013

Digital Out of Home Awards 2013.

Unilever Lynx, BMWi and Adidas Boost Take Best-in-Show At 2013 Digital Out of Home Media Awards.

Grand visual won Best-in-Show in the “Industry Vertical” category for its “Lynx Apollo” campaign for Unilever’s  Lynx brand (which is branded Axe in the U.S.), which enabled spectators in six public places in the U.K. to project their own faces into the visor of a 12-meter tall astronaut projected on a big screen. The campaign also won the Consumer Packaged Goods category.

kbs+ scored Best-in-Show in the “Platforms” category for its augmented reality effort for client BMW North America’s new i line with an in-window execution that offered an “i window into  the near future,” visually transforming the reflections of all the cars passing  by on New York City’s Sixth Avenue into the futuristic versions of automobiles — all in real-time. The video generated 500,000 views to the BMWUSA YouTube channel. Leads for BMWi vehicles rose 52% in 10 days. The campaign also won the Augmented Reality campaign award.

Iris Worldwide took Best-in-Show honors in the “Best Venue/Location Based Execution” for a campaign for Adidas’ Boost running shoe that literally enabled marathon runners power the energy required to display personalized motivational messages and finish times on screens along the route of the 2013 Santiago de Chile Marathon.

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