China’s largest auto showroom features 700 42-inch digital signage displays each fitted to the front and back of each support pillar on 5 floors. AKD Luxury Cars Mall was opened in 2013 and accommodates more than 3000 luxury vehicles. The showroom is a magnet for car enthusiasts amongst China’s fast growing affluent professional community. It specializes in high-end used cars, including exclusive marques like Bentley and Lamborghini as well as luxury brands like Mercedes Benz, BMW, Porsche, Lexus, Land Rover and Audi.
The audio-visual installation was handled by the CAS Group, a leading Chinese digital signage specialist. The screens are powered by 350 BrightSign players, each driving two screens via a 1x2 HDMI splitter. Each floor plays its own content, which is identical on each screen on that floor. Synchronization between the screens is flawless – every screen shows the same video at exactly the same time, and is controlled and synchronized through the showroom Intranet and BrightAuthor software. The CAS Group provided the players, programmed the players and tested the installation to ensure that it was working flawlessly. AKD sources content from the manufacturers of the vehicles it sells, and also creates its own content.
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