From Interactive to Experimental.

Suntory HIBIKI (Japan) created the world’s first interactive whisky glass by blending traditional Japanese design with innovative sensor technology. The campaign was initiated by Suntory and Hakuhodo (Japan) to share with the world Hibiki’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.

Campaign Film: Suntory HIBIKI Harmony Bar with HIBIKI Glass


Interacting with the glass, by touching it, tilting it, drinking from it and swirling the ice cubes creates unique seasonal experiences incorporating audio and visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

SENSORS & INTERACTIVITY: CAPACITIVE SENSING

Capacitive sensing is a technology, based on capacitive coupling, that takes human body capacitance as input. Capacitive sensors detect anything that is conductive or has a dielectric different from that of air. With the micro sensing controller and capacitive sensor attached to the glasses, each human movement (touching or grabbing a glass, an ice cube moving, etc.) triggers a cue to a multimedia production and audio system.

Source: http://kettle.co.jp/judge/hibikiglass_01.html

The capacitive sensors were programmed differently based on the human movements.  It is all about storytelling and putting oneself in someone else’s place in order to maximize the harmony of the moment.

FROM INTERACTIVITY TO EXPERIMENTAL: CREATING AN UNFORGETTABLE MOMENT