JCDecaux Ireland Launches Digital Out-of-Home Shopping Center Network.

The company will deploy its iVision digital signage through six shopping centers in Ireland's main cities and towns.



JCDecaux Ireland has begun the rollout of a national digital retail advertising network starting with St Stephens Green Shopping Centre in Dublin. According to the company, a further five shopping centers have been selected for the first phase of this digital development, including Frascati in Dublin, Douglas Village Cork, Eyre Square Galway, MacDonagh Junction Kilkenny and Scotch Hall Drogheda.

All of the shopping centers chosen for digital upgrade will be getting JCDecaux iVision units, which have a 70-inch screen, ensuring that content can be delivered on a grand scale. The iVision has a very modern, contemporary look and incorporates the latest LCD technology, offering clients superb picture quality, the company said.

"We are very excited to have started building a digital retail network across Ireland's main cities and towns," said Joanne Grant, managing director of JCDecaux Ireland. "Digital out-of-home advertising offers endless possibilities for both creativity and campaign flexibility. Careful consideration has been given to choosing the right locations for our digital retail network, providing advertisers with an opportunity to engage with consumers at key stages during the shopper journey."

Greg Devitt, St Stephens Green Shopping Centre Manager, said, "Stephens Green Shopping Centre are very pleased to be working with JCDecaux. The iVision digital units are exceptionally stylish looking and we are confident that they will enhance our customers shopping experience."

JCDecaux Digital will be available in St. Stephen's Green and Frascati Shopping Centers from December 29, 2014, with MacDonagh Junction and Eyre Square available from late January, the company said. Cork and Drogheda will follow in late February, with more locations in the pipeline for 2015.