Nike's interactive pop-up store.

For the launch of its newest app, SNKRS, Nike surprised the residents of the city that never sleeps when it opened in New York a pop-up store impossible to go unnoticed.

The timing obviously could not be better as it took advantage of the hype that goes around the All-Star Weekend NBA to set up the shop, and as you can see, with this super production, music, lights, and interactive panels, the store became a real spectacle!