The Bosch Experience Zone.

The Bosch Experience Zone is an innovative shop-in-shop project in DIY superstores worldwide. The main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. The central information terminal is run using the kompas digital signage software supplied by the Cologne-based software company dimedis. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using touchscreens. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers' interest. With a total of 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone by scanning the QR code. Besides providing a sophisticated search function, it can also be used to create favorites lists and to scan products directly at the information terminal. There is also a link to the online shop. A proximity sensor optimizes the processes and encourages the visitor to interact.

viscom Digital Signage Best Practice Award: Bosch Experience Zone Digital signage has already conquered the retail sector and is now making headway in DIY superstores. For the viscom Digital Signage Best Practice Award, dimedis will be submitting the interactive "Bosch Experience Zone" column in conjunction with the Power Tools Division at Robert Bosch GmbH. The information terminal can also be seen on our booth. The Bosch Experience Zone is an innovative shop-in-shop project for DIY superstores worldwide. Its main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. The central information terminal is run using the kompas digital signage software supplied by the Cologne-based software company dimedis. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using a touchscreen. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers’ interest. With 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone using the QR code.