Digital billboards dominate new South Shore route / Canada

Out-of-home (OOH) advertising firm Cieslok Media has expanded its inventory of digital billboards with a double-sided structure beside Autoroute 30, the newest bypass route on Montreal’s South Shore.
The structure’s 4.3 x 14.6-m (14 x 48-ft) light-emitting diode (LED) displays are, to date, the only large-format digital billboards on the southern detour toll route, which connects to the Trans-Canada Highway and the U.S. border and carries more than 50,000 eastbound and westbound commuters daily. The billboards are programmed to run up a one-minute loop comprising six 10-second spots.
“Brands will reach South Shore communities and commuters without the distraction of other media,” says Dan Starnino, Cieslok’s vice-president (VP) of business development.