A connected Super Bowl experience [DEMO]

In the context of the Super Bowl XLIX’s celebrations in 2015, Moment Factory was called upon by Wasserman Media to design two installations. The first, “Connected Life”, was created inside Super Bowl Central to amaze, immerse and inform visitors about connected lifestyle applications and technologies. An interactive wall outside the “Connected Life” immersive room also provided a responsive glimpse of the experience found inside. The second installation, “WhosGonnaWin”, was an outdoor projection mapping show that used hashtag data collected on social media to alter the visuals. The finale of the show depended on which team won the battle for votes on social media.

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