3D Enabled’ Households By 2012.

Check out 750 7th Avenue at 50th Street in New York for the Snickers display where Inwindow Outdoor and Alioscopy have teamed up for the first 3D LCD ad on a storefront. The 42-inch panel uses an 8x recorded autosteroscopic (read: no glasses) 3D process to make the catchphrase jump off the wall at passers-by. The installation debuted May 6, and for the small cost of being marketed to vs. the now-shelved €18,000 Philips screen we once lusted after, it's a cheap way for us to get a peek at the future.



Interesting quote from Sarah Carroll, Director of Continuous Services, Futuresource Consulting in their recent research ‘Strategic Impact of 3D’ report on the 3D enabled home, she said “Consumers are starting to experience the new wave of 3D technologies at the cinema and through Digital Out of Home advertising, and it won’t be long before there’s a groundswell of demand for 3D within the home”
Bottom line Futuresource Consulting believe that by 2012 more than 10% of US and Japanese households will be ‘3D enabled’ and Western Europe won’t be far behind.
Now more than ever it seems that 3D is coming to the fore, with backing from all major sectors of the entertainment and consumer electronics industries.
3D movie production of course is intensifying and cinemas all over the world are investing in 3D technologies - feedback too, from audiences has been highly positive, with encouraging ticket sales.
Futuresource Consulting however believe that the ultimate goal is to bring 3D to the home. Their report reveals studios, consumer electronics companies, broadcasters, video game vendors and network operators are all poised to power 3D through the consumer diffusion curve.

Aantal Nederlandse e-readers groeit traag.

Bron; www.nuzakelijk.nl
Een doorbraak van e-readers laat in Nederland nog even op zich wachten. Uitgevers zijn enthousiast over deze apparaten waarmee je digitale boeken kan lezen, maar om die tot een succes te maken is er samenwerking nodig tussen alle betrokken partijen, zegt directeur Daniel Ropers van internetwinkel Bol.com.

In de Verenigde Staten maakt de e-reader een sterke ontwikkeling door. Producten van grote partijen als Sony en Amazon.com vinden daar al veel aftrek. Amazon gaf vorige week de markt een nieuwe impuls door een grotere versie van zijn Kindle te presenteren. Daardoor is het ook mogelijk om op een prettige manier kranten te lezen. The New York Times, The Washington Post en de Boston Globe gaan er deze zomer mee experimenteren.

Nederlandse krantenuitgevers zeggen ook klaar te zijn voor digitale distributie. NRC Media, onderdeel van PCM, begon ruim een jaar geleden met de verspreiding van NRC Handelsblad via de iLiad, een e-reader die is ontwikkeld door iRex Technologies, een spin-off van Philips. Groot is de markt nog niet. NRC Media heeft zonder veel inspanning zo’n tweeduizend iLiads verkocht. “En daarmee durven wij te stellen dat we de grootste wederverkoper van dit product zijn”, zegt marketingmanager Charles Lansu. “Het is echt nog een nichemarkt. Het wachten is op grote partijen als Apple, Dell en Hewlett-Packard. Alleen zij kunnen de markt openbreken.”

Een probleem blijft voorlopig de prijs. De iLiad kost in combinatie met een digitaal abonnement op NRC Handelsblad 699 euro. Voor de nieuwste Kindle van Amazon moet nog altijd 489 dollar worden betaald.

Microsoft Office Labs 2019 Vision Montage.

While its hard to predict exactly how technology will unfold, we are constantly researching, looking forward, and gathering insights to imagine how technology investments today can improve peoples way of life in the future.



If you visit the YouTube source, you'll find an interesting discussion about this five-minute+ clip.

Flexible, stretchable, rubbery OLED prototype shown off in Tokyo.

Electrical engineering researchers at the University of Tokyo have developed a new kind of organic electroluminescent (EL) display that can stretch and deform like rubber and does not tear or break when stretched. The material is produced by spraying a layer of carbon nanotubes with a fluoro-rubber compound, creating a rubbery, conducive material. The current, monochrome display prototype has a resolution of just 256 pixels, is 10-centimeters square, and can apparently be folded about 1,000 times with out falling apart, tearing, or imploding. The displays are thinner than plasma and LCD equivalents, and consume very little power, making them suitable for a range of different uses.The team is presenting its findings in the British science journal Nature Materials this month.

McDonald's Digital Signage Ïnteraction" in Piccadilly Circus.

McDonald's heeft in de UK, een grappige interactieve marketing actie gelanceerd.

Sharp LCDtje.

Gespot op de Digital Signage Expo 2009 in Essen / Duitsland

TV reageert op handgeklap.

De nieuwste HD televisies van JVC zijn uitgerust met een wel heel bijzonder gadget: de Hand Clap-functie. Daarmee kunt u de tv aanzetten of het volume regelen door met uw handen te klappen. Dat is mogelijk door een microfoon in het toestel die hoort wanneer en hoeveel keer u in uw handen klapt. Tweemaal klappen regelt het volume, driemaal schakelt het toestel aan of uit.
Volgens Paul Lits van JVC Belgium zijn deze functies slechts het begin. 'Als de Hand Clap aanslaat bij het publiek willen we naar veel meer commando's gaan die de consument zelf kan instellen. We doen ook tests met een kleine camera bovenaan de tv die bewegingen filmt waarmee u de televisie bestuurt.'

Innovative Digital Advertising Display Debuts in Metro Red Line Tunnel.

The dark subway tunnels briefly turn trains into mobile movie theatres where passengers are dazzled by colorful, live-action video segments. The LED system is composed of 360 digital strips that light up at timed intervals as the train passes the subway wall, blending together to form a smooth-flowing video presentation.

The Los Angeles County Metropolitan Transportation Authority (Metro) today pushed the technology envelope by debuting a new electronic LED display for advertising purposes on the Metro Red Line subway, the first such system in North America.

The two-year pilot project, installed and operated by Sidetrack Technologies, Inc, will display 15-second advertisements visible to passengers on northbound trains between the Hollywood/Highland and Universal City stations. Advertisers are expected to include motion pictures, television shows, retailers and other national advertisers.
The project will generate at least $240,000 per year in additional rail operating revenues for Metro. All fabrication, installation and maintenance costs are borne by Sidetrack Technologies

--> zie hier een video --> Metro Media Relations.

Sidetrack’s Aero Advert also at London Heathrow
We noticed this Aero advertisement went up on the Sidetrack system in London’s Heathrow Express tunnels last week.
It’s always hard to show how effective we think this looks with a static still image - you need to be in the train carriage to get the full affect. We think the impact is very high.

Electrofluidic display tech improves color e-ink.

The race to develop a mass-market color e-ink display is at fever pitch, and there's a new challenger on the scene: electrofluidic display, or EFD. Developed at the University of Cincinnati in partnership with a handful of private companies, the new tech apparently blows everything else out of the water -- according to professor Jason Heikenfeld, EFD has superior brightness, color saturation, and video speed, all in a 15-micron thick panel that can eventually be used in rollable displays. No word on when we'll see any products, but the partnership is spinning off a new company called Gamma Dynamics to commercialize the tech, so hopefully it'll be soon.
Read - University of Cincinnati press release.

Canon with its Mixed Reality Aquarium.

In some ways, augmented reality is an elegant solution to the main problem with VR: while there are some areas where insane levels of immersion are required, this stuff ain't cheap -- relegating solutions like CirculaFloor to academics, the military, and the extremely well-heeled. But how about those who just want to see wild graphics while they, you know, "party?" Canon's Mixed Reality Aquarium headset transforms any area you inhabit into a giant fishbowl. Not the sort of thing that you'll want to do more than once, probably -- although, to the company's credit, this is more of a research project than an actual product. How about an option to swim with Daryl Hannah from Splash? That would be pure gadget gold. That said, this does make for a fun video