From Interactive to Experimental.

Suntory HIBIKI (Japan) created the world’s first interactive whisky glass by blending traditional Japanese design with innovative sensor technology. The campaign was initiated by Suntory and Hakuhodo (Japan) to share with the world Hibiki’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.

Campaign Film: Suntory HIBIKI Harmony Bar with HIBIKI Glass


Interacting with the glass, by touching it, tilting it, drinking from it and swirling the ice cubes creates unique seasonal experiences incorporating audio and visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

SENSORS & INTERACTIVITY: CAPACITIVE SENSING

Capacitive sensing is a technology, based on capacitive coupling, that takes human body capacitance as input. Capacitive sensors detect anything that is conductive or has a dielectric different from that of air. With the micro sensing controller and capacitive sensor attached to the glasses, each human movement (touching or grabbing a glass, an ice cube moving, etc.) triggers a cue to a multimedia production and audio system.

Source: http://kettle.co.jp/judge/hibikiglass_01.html

The capacitive sensors were programmed differently based on the human movements.  It is all about storytelling and putting oneself in someone else’s place in order to maximize the harmony of the moment.

FROM INTERACTIVITY TO EXPERIMENTAL: CREATING AN UNFORGETTABLE MOMENT

Whole Foods testing new interactive tech in Georgia store.

Bron; www.digitalsignagetoday.com

Second Story, a division of SapientNitro, has announced the launch of four interactive experiences it created for Whole Foods Market’s new Alpharetta, Georgia, store.

Located across the store’s café, produce, Whole Body and specialty wine and cheese departments, the installations create a more informative, entertaining and streamlined shopping experience, according to the companies, including connecting shoppers more closely to the farmers who provide the food they eat, and educating them on the sustainable growing practices that Whole Foods Market uses to rate farms in its new Responsibly Grown produce ratings program.

“Every Whole Foods Market is filled with these amazing stories about the foods we eat and the local farmers, ranchers, and fishermen who provide them,” said Joel Krieger, the Second Story creative director who led the program. “We designed the installations to connect shoppers to these stories in a new and meaningful way.”

Second Story created the following four interactive experiences:

FARM… MEET TABLE

To help Whole Foods Market connect its customers more closely to the real people that provide the food they eat, Second Story created this installation in the store’s café. An interactive wall of window panes offers shoppers a glimpse into the lives of the local suppliers.

Each window is dedicated to a different local supplier, displaying real-time images from their Instagram feed, allowing customers a peek into authentic moments — such as hands patting down freshly planted herbs or shots of the farmer's daughter blowing out candles at her birthday party. Additional curated content such as Q and A, maps, and video profiles are displayed for each supplier.



More information here

@CCSpectacolor - World’s Largest Advertising Screen,

Bron; www.dailydooh.com

Clear Channel Spectacolor, a brand division of Clear Channel Outdoor (NYSE: CCO), a subsidiary of iHeartMedia Inc. (NYSE: IHRT), this week announced the addition of the largest billboard in Times Square to its portfolio of media and experiential marketing solutions helping advertisers make an impact in one of the most visited, photographed and filmed locations in the world.

Located at 1535 Broadway between 45th and 46th Streets, the new sign offers both massive size superiority and marquee placement in the heart of Times Square – the sign is in fact visible from virtually every vantage point in the Square’s ‘bowtie’.

Built by Vornado Realty Trust, in a dramatic redevelopment of the Marriott Marquis hotel’s façade and retail spaces, it also spans a full city block and is larger by far than any other billboard in Times Square.

We can confirm that it is now, officially, the World’s Largest Advertising Screen in the World

It’s a Mitsubishi Electric LED and offers more than than 25,000 square feet of seamless digital canvas (77.69 feet by 329.65 feet).

Clear Channel Play Celebrating 3 years of digital out-of-home in Begium.

Together with Publifer Clear Channel has been playing a pioneering role in digital out-of-home communication since October 2011, offering a wide range of digital solutions in the 10 main train stations in Belgium.

Video Mapping at AHA Cleveland.

AHA! Cleveland is a multi-day festival of lights to celebrate recent changes to the urban landscape. The event brings people from across the region together to animate public spaces using light and video art installations.

As a featured artist, Obscura was commissioned by Cleveland-based LAND studio, in sponsorship with Cuyahoga Arts & Culture and Cleveland Public Power, to create an art projection on the façade of the city’s Public Auditorium. Using ultra-high definition projection technology, Obscura transformed a 370-foot wide by 70-foot tall expanse of the building into a canvas animated by fluid imagery of natural and manmade ephemera.

“Transformations”, the name of the installation, presented the metaphorical evolution of Cleveland through the seasons. Imagery consisted of slow-motion details of nature, arts, music, and sports, all related to Cleveland. Disparate particles harmoniously assembled into objects and scenes, then gradually deconstructed to transition to the next image.
The architectural projection was an integral part of the larger community event that activated Cleveland’s downtown space and celebrated civic pride. Musical accompaniment by ChamberFest Cleveland, performing an original composition by Harald Boyesen, added dimension and texture to the projection, which beautifully captured the spirit of contemporary Cleveland.

London Live- Fantastic! Can you do what he does?

From a CTOUCH Screen.

DOME projection 1280x720.

Opening FIPPro Head Quarters Hoofddorp, The Netherlands

The biggest outdoor curved LED screen in Shenzhen,

Located in a famous business center in Shenzhen ,Shenzhen South Union Hotel owns wonderful advantages . YAHAM 742㎡ LED billboards attracts passers-by eyes with seamless display scenes .

Motion Display

• Maximale verleiding!

De Motion Display is uitsluitend ontwikkeld om de consument te verleiden! Electric Paper Displays (EPD) zorgen voor opmerkelijke animaties weergegeven op het productschap. Zonder gebruik van elektriciteit wordt traditioneel POS materiaal tot leven gebracht, waarbij onderzoek heeft aangetoond dat deze speciale Motion Displays kunnen leiden tot 79% meer sales!

Efficiënt & Effectief!

Motion Displays nemen nauwelijks ruimte in, zijn licht van gewicht en de batterij gaat maandenlang mee. Motion Displays zijn volledig aan te passen aan een bepaalde boodschap en/of huisstijl. Het resultaat is dat uw product opvalt, ongeacht het aantal concurrenten in het schap! Motion Displays worden gemaakt van duurzaam materiaal en geschikt voor iedere Retail omgeving.

www.motiondisplay.com

dnp unveils world’s largest projection screen.

Projection screen specialist dnp denmark has launched what it claims to be the world’s largest single-piece optical front-projection screen: the Supernova XL Screen has an image area of up to 5.3m x 3.0m – equivalent to 240in in 16:9.

“Big is truly beautiful when it comes to display technology,” said dnp VP global sales and marketing Soeren Kraemmergaard. “The Supernova XL Screen’s size and optical performance make it the ideal option for large venues such as big conference rooms, auditoriums and houses of worship. It’s the cost-effective option too. We’ve designed the new screen to be visually impressive yet still affordable, with a smart shipping solution that saves cash and time.”

The Supernova XL Screen features optical lens technology that projects high-contrast images. It uses Supernova 08-85 screen material with the image area obtained by joining together two sheets of optical film, while a specially designed framing system keeps the screen material tensioned.

During transportation the screen is rolled up and shipped in 600mm x 425mm boxes (length determined by screen height). Additionally, it is compatible with HD and 4K projectors.

www.dnp-screens.com