iPad 3 Will be Transparent and Rimless: Rumor (Video)

Bron: Tech&Trend

All kinds of rumors for Apple's next generation tablet - dubbed iPad 3 -- are flying thick and fast all over the Internet. And, the most recent rumor is that -- hold your breath -- iPad 3 will be transparent and rimless. 

In the concept video, a user holds his advanced iPad over his knees, and browses photos, reads book, posts on the social media, watches movie, and plays the popular game Angry Birds game. Nothing unusual except that the concept iPad is rimless and transparent. 

The explanation accompanying the video predicts that Apple's next generation tablet will weigh 0.6 pounds, sport a storage space of 16GB, battery life of 10 hrs, and 3G connectivity. A blend of performance and awesomeness, the futuristic iPad will sport a 9.7-inch multi-touch holographic screen with fluid-like controls. "Whether it is flipping a photograph or zooming a map, the operations have become more accurate and precise" on the new iPad, the publisher of the video, Dakota Adney, suggests. 

Apple's iPad 3 is expected to be unveiled sometime in the first quarter of 2012 and rumors go that it will boast of Retina Display (2048x1536 pixel), better cameras, a more powerful processor (quad-core?), 4G LTE support and Siri,iPhone 4S personal voice assistant.

Meanwhile, enjoy the video below. 

Happy New Year.

Aan alle trouwe volgers van deze Blog.

Hartelijk bedankt voor de vele bezoekjes dit jaar.

Wij wensen je een hele gezellige jaarwisseling.

Samen proosten we op het nieuwe jaar.

..........Happy NEW Year !!..........

In 2012 zullen we weer gaan knallen en vlammen met erg veel beeldscherm - en projectie nieuws. Dat beloven we je.

              

Sensodyne Repair and Protect Interactive Video-Mapping Event

A punch bag sensor was used to trigger 3D video-mapping animations on the Science Museum. The harder you punched, the more of the building that was destroyed. The Sensodyne energy ball would then magically repair the building for the next user. Complete system - creative content, interactive trigger and production designed and executed in-house by Projection Advertising.

Justin Goodyre – A Prototype for an Adaptive Bloom

This years exhibition focuses on the best work from the new Postgraduate Certificate Course in Advanced Architectural Research, set up at the Bartlett School of Architecture, UCL, to give students with Masters degrees the opportunity to take their work to a further stage development. The exhibition shows how some of the best Masters portfolios and theses contain the seeds of serious design research proposals, and how these might be taken forward to create new types of place, novel interactive building elements and new façade and structural systems

Van passant tot Esprit-model in één minuut.

Esprit trekt de aandacht met een campagne waarin échte mensen échte wensen doen voor 2012. Op het Rembrandtplein in Amsterdam krijgen voorbijgangers de kans deel uit te maken van de campagne. Ze kunnen op een scherm in de Abri aangeven wat hun wens is voor 2012 en zich met die wens laten vereeuwigen. Het resultaat is direct terug te zien op het 100 m2 grote scherm aan de gevel van de Escape én op de persoonlijke Facebookpagina van het instant Esprit-model.

Reizigers en voorbijgangers kunnen meedoen aan de campagne door het touchscreen in de Abri van JCDecaux te bedienen. Ze kunnen kiezen uit een groot aantal door echte personen voor de Make a Wish campagne ingezonden wensen. Met behulp van een ingebouwde webcam wordt vervolgens een foto gemaakt, die met een draadloze internetverbinding naar het Megascreen wordt gezonden. Het geheel is vrijwel onmiddellijk zichtbaar voor de grote stroom passanten op dit drukke plein. Ook kunnen deelnemers via hetzelfde scherm inloggen op hun persoonlijke Facebookpagina om hun wens te delen met al hun vrienden.
Daarnaast nodigt Esprit mensen via social media uit hun persoonlijke wens te uploaden op de website www.esprit.com. Qua buitenreclame is gekozen voor een zeer dominante landelijke campagne, bestaande uit Abri’s, Billboards, steigerdoeken en de merkactivatie op het Rembrandtplein.

Deze Spectacular is mede mogelijk gemaakt door Esprit, PHD, JCDecaux Innovate en NarComm

The Macallan gets a taste for 3D in airport promotion

A high-end spirits brand is using 3D digital out-of-home to cut through the intense visual clutter at one of Europe’s busiest airports.

The 3D holographic promotion for The Macallan whisky, owned by The Edrington Group, is running at Schiphol airport in Amsterdam and at the visitor centre of the whisky distillery in Scotland.

CGI animations tell the story of the whisky from its origins to today’s distillation process, shown on a display from Dreamoc.

Said Stuart Cupit, co-founder of the 3D specialist Inition, which produced the content: “It is really great to see adventurous brands starting to use and explore 3D and holographic display technology.

“The Dreamoc kiosk is a great fit for The Macallan brand, allowing them to showcase their single malt whisky and convey its rich heritage through the holographic imagery.”

Vodafone Christmas - Laser Graffiti.

This Christmas, we wanted to do something a little different - so we shipped in some cutting-edge laser graffiti technology from Spain and asked Ireland's most talented graffiti artists to paint Christmas messages from our Vodafone Playground Facebook wall on the sides of buildings across Ireland.

Armed with this seriously cool kit the team, including renowned street artist Maser, created spectacular shows in three Irish cities, painting the sides of iconic buildings with lasers, surprising and delighting unsuspecting Christmas shoppers and making people happy.

Krant komt in beweging.

Bron; www.telegraaf.nl
De Telegraaf komt letterlijk in beweging. Als eerste grote krant in Nederland drukt zij morgen een aantal geselecteerde foto’s af, die met behulp van een smartphone of tabletcomputer tot leven kunnen worden gewekt.
Het wonder wordt mogelijk gemaakt voor iedereen die de Aurasma Lite-app binnenhaalt uit de app-Store van Apple of Android Market. Door de cameralens boven een van de geselecteerde foto’s te houden, zal te zien zijn hoe zo’n beeld tot leven komt.

„En dat is een onvergetelijke ervaring. De krant begint te praten en te bewegen”, zegt adjunct-hoofdredacteur Jan-Kees Emmer. „Het mooie is dat het een brug slaat tussen de krant en onze digitale videoactiviteiten”, vertelt Emmer, die benadrukt dat het om een proef gaat. „Augmented reality, zoals de techniek heet, is niet nieuw, maar de techniek die Aurasma gebruikt, is de meest geavanceerde. Eerder is het toegepast op tijdschriften. Maar nog nooit voor een krant met een oplage als die van De Telegraaf.”

Samsung nog niet tevreden over tabletmarkt

Bron; www.nu.nl
Het marktaandeel van Samsung op de Nederlandse smartphonemarkt is in 2011 meer dan verdubbeld. In 2012 moet een forse groei op de tabletmarkt behaald worden.

Dat stelt Geert Mol, Marketing Manager Mobile bij Samsung Nederland.
“We hebben momenteel meer dan 10 procent van de totale tabletmarkt in Nederland in handen. In het hoge segment is dat percentage zelfs bijna 20 procent”, aldus Mol. Hij wil dat het aandeel volgend jaar flink hoger uitvalt.
“We zijn nog lang niet tevreden, Dit jaar worden er naar verwachting in totaal 700.000 tablets verkocht in Nederland. In 2012 moet dat ruim boven de miljoen komen. 2012 wordt het tabletjaar.”
“Er zijn verschillende behoeftes als het aankomt op tablets”, meent Mol. “Tablets van 10-inch worden vooral thuis en op kantoor gebruikt terwijl een 7-inch tablet veel mobieler is. De markt is nog zo jong dat we het ook nog niet zeker weten. Misschien is 8.9-inch wel het ideale formaat.”
Volgens de topman bij Samsung Nederland neigt de trend overigens wel naar ‘grotere’ schermen. Op korte termijn heeft Samsung dan ook de meeste kaarten op de 10.1 staan.

8 van de 10 Nederlanders wil in 2012 een tablet.

Bron; www.fan.tv
De markt voor tablet computers is nog lang niet verzadigd. 8 van de 10 Nederlanders wil in 2012 een tablet gaan kopen. Personen die al een tablet hebben en deze niet willen vervangen zijn dus niet meegeteld.

Dit blijkt uit een onderzoek van TNS Nipo in opdracht van Belcompany. Momenteel heeft slechts 8% van de Nederlanders een tablet.

Het onderzoek is zeer positief voor de hardwarefabrikanten, maar minder positief voor Apple. 59 procent wil namelijk een tablet computer met Android of Windows. Het iOS besturingssysteem van de Apple iPad heeft slechts voorkeur van 15 procent van de potientiële kopers. 26 procent heeft geen voorkeur
De keuze voor de iPad wordt ook nog eens belemmerd door de prijs die men bereid is te betalen. Gemiddeld ziet men 300 euro als de maximale prijs, en de prijs is een belangrijke factor bij de keuze voor een merk en type. De Apple iPad, maar bijvoorbeeld ook de Samsung Galaxy tab, zitten boven deze prijs

Ook Medion doet lekker mee met de strijd van tablets . Bij de specificaties van de nieuwe Medion Lifetab P9514 loopt het water je in de mond.

De Lifetab P9514 (MD99000) is de eerste tablet computer van het Duitse Medion en het lijkt meteen een schot in de roos. Een 1Ghz nVidia Tegra 2 dualcore-processor met 1MB werkgeheugen drijft de nieuwe tablet computer aan. Bluetooth 2.1, 3G en wifi 11n worden ondersteund evenals bewegingsdetectie. Voor navigatie is tevens GPS aanwezig en de Lifetab biedt een opslagruimte van 32 GB. Een hdmi-kabel, een micro-usb kabel, een oortelefoon een een oplader worden allemaal standaard meegeleverd bij deze heel complete tablet.
De Medion Lifetab P9514 is aan beide kanten voorzien van een camera. Helaas is er geen flitslicht aangebracht. De foto/video camera aan de achterkant zit niet zoals zo vaak in een bovenhoek maar midden op de tablet. Dit is natuurlijk veel praktischer.

Het besturingssysteem van de Medion Lifetab P9514 is Android 3.2 (Honeycomb) en er wordt veel software meegeleverd. Naast standaard Android software is dat onder andere de mediaplayer software Lifetab Media, een video-editor, een tekenprogramma, de Office-viewer Docs To Go en print-software. Met PowerDvd Remote kun je met de tablet de bediening van een PC overnemen.

Imagine Feeling Texture On Your Touchscreen

Soon you’ll not only be able to control a tablet with your fingertips, but you’ll actually be able to feel various textures like fabric, sand and water on your touchscreen. Though it may seem like a far-fetched reality, more and more companies are designing prototypes that feature this “Feel Screen” technology.
Both Disney Research’s TeslaTouch and the Swiss scientists at EPFL are working to enhance tablet experiences with the use of electrovibration technology. This innovative software development adds the sensation of texture in relation to the displayed image by implementing sonorous vibrations. Unfortunately, an undesired sensation supplements this advancement—noise.

Unlike effects created by mechanical vibration, the latest electrovibration technology developed by Senseg guarantees a silent device, and the company expects to release their “Feel Screen” interface sometime within the next two years. Additionally, Microsoft promises to replicate textures with light-sensitive, plastic, cell-constructed screens, eliminating the noise derived from electrovibration technology.

Excited to know more? Check out these demonstration videos of “Feel Screen” prototypes below:
Disney Research: TeslaTouch

EPFL
 
We can’t help but imagine what it would be like to take this advancement one step further. How about playing with this giant, multi-user touchscreen in combination with sensory textures?

The Vending Machine of Tomorrow Will Lure You in With Beautiful Animations

Andrew Liszewski - There’s the potential for the next generation of touchscreen LCD vending machines to be an all out assault on our senses. So here’s hoping more companies will take this subtly animated approach instead of horrifying advertisements.
This concept machine, created by Sanden, Okaya Electronics, and Intel, uses a monstrous 65 inch transparent HD display that still lets shoppers see the actual products being sold. And instead of just playing full screen commercials with music blaring, a series of simple silhouetted animations and menus are used to entice shoppers to give up their pocket change.

But the futuristic vending machine isn’t about improving the human experience, it’s still about effectively selling crap. So it’s also got a built-in camera that can identify the person using the machine as being male or female, young or old, providing advertisements and other animated content targeted towards their demographic. As long as it ensures there’s always Coke in stock so I don’t have to settle for a Sprite, they can bombard me with whatever they want. [DigInfo]

Walk through identification

Artec Group 3D face recognition technology is represented by a line of Broadway 3D biometric devices.

The Broadway 3D is the first device in the world capable of visually identifying a person as easily as humans identify each other. Identification takes a split second. Walk or even run past, simply glance at the device and it will “remember” and recognize the identity of one of the tens of thousands of previously registered people. Unlike other biometrics, the 3D face doesn’t require direct physical contact or exact positioning in front of the identification device. The Broadway 3D identifies walking or even running people regardless of their age or height.

Similar to humans, the device is equipped with a 3D vision system, which “remembers” the unique three-dimensional shape of the face. Unlike human vision, however, the device is able to differentiate nuanced geometry with accuracy of up to fractions of a millimeter, enabling it to tell apart identical twins and making the Broadway 3D one of the most accurate biometric devices.

Touch multitouch table FLAGSHIP-55PL.

Touch multitouch table is ideal for creating and demonstrating advanced multitouch applications and presentations. No matter what you want to present: photos of work performed or design projects, real estate or architectural designs, luxury watches or jewelry, sporting goods or furniture for kitchens - Touch multitouch table is what you need! With it you can tell and demonstrate to customers a look at your solutions, products or services, and do it in a modern and exciting form. Use multi-table can be several people at once. Interactive visual interface multitouch table distinguishes your proposal from competitors' offers in conjunction with your other competitive advantages will make the customer a choice in favor of your company.
Meer informatie vindt u hier.

Dancing with Penguins

Bron: digitalsignageeurope

UK shoppers are invited by a new digital signage campaign to dance with penguins. The campaign for movie Happy Feet Two uses gesture recognition and touch interactivity.

The campaign was developed by Monster Media for Limited Space’s Ad HD network of interactive screens in major British shopping centres. According to the firm, a two week campaign like this one would typically reach around 9 million shoppers. The Happy Feet Two promotion achieved almost 44,000 interactions – around 0.5 percent of the total audience.

“Malls provide the perfect mix of conditions for interactive engagement,” said Matt Gordon, MD of Limited Space. “As leisure destinations they have high dwell times and are full of shoppers who are already in the ideal mindset to explore some really engaging content.”

The firm also pointed to research by Posterscope showing that shopping centres are the ideal location for British consumers to interact with digital campaigns. Of those surveyed, 49 percent said they would be willing to engage with interactive media in a shopping centre, with railway stations following in second place.

Intel's AIM Suite digital signs.

Looking at digital advertisements has become commonplace in malls and bus stops around the world. A growing number of those signs are now looking back at you.

Intel's AIM Suite digital signs use facial detection cameras and software to determine a consumer's age and gender, and then tailors their ads. If an 23-year old woman walks by the sign, it might display an ad for a hair product. But if a 53-year old man strolls past, a BMW ad may be displayed.

AIM Suite is designed to detect broad age ranges: 18 and under, 18-34, 34-59 and 60 and over. It can also determine gender -- typically by checking out the ears. If ears are showing, there's an 85% chance the subject is male, according to Intel. The software cannot, however, record images or recognize specific faces.
But it does send data back to the advertisers, including how long a consumer engages with a particular ad and how far away they're standing from the sign. That can help advertisers understand the appeal of their on-screen content for different groups and decide how frequently they should change it. Static posters can't do that.
The technology has been on the market for just three months, but advertisers have been quick to adopt it. Brian Huseman, senior counsel for Intel, estimates that of the "millions" of digital signs around the world, AIM Suite is in a "low single-digit percentage" of them.

Led shirts,

Voor komende zomer op zoek naar een nieuw T shirt ??
Kijk hier voor meer informatie.

Trendy shirts waarmee u gegarandeerd reacties zult ontlokken. Ideaal voor een uitgaansavond, themafeest of als origineel cadeau.

Nu ook led shirts met verwisselbare panelen zodat u het shirt kan restylen als u een andere gelegenheid heeft.
Vergeet dus niet een extra led paneel mee te bestellen.

Led shirts instructie
Deze unieke shirts vragen natuurlijk wel om een speciale behandeling. Enkele richtlijnen en kenmerken om optimaal van uw led shirts te genieten.
•Haal de batterij los
•Was enkel met de hand
•Niet strijken over het plastic
•Werkt op 4 AAA batterijen (niet meegeleverd)

Beweging van de lampjes op de led shirts is afhankelijk van de soort opdruk. Sommige opdrukken bewegen constant, andere reageren op geluid. De led shirts zijn alleen verkrijgbaar in de maten medium en large.

De nieuwe modellen met verwisselbaar paneel zijn in de wasmachine wasbaar. Vergeet niet alle electronica te verwijderen!

Personalisering
vanaf 50 stuks uw eigen opdruk.

Aloft Hotel tests holographic QR codes to enhance guest experience

QR codes are part of a holographic
 display Aloft is testing

Aloft Hotel is testing a holographic concierge with QR codes to give guests easy access to information and offers from local businesses.

The holographic image is projected onto a life-sized cut-out of a person in the hotel lobby of an Aloft Hotel. The holographic concierge provides information about the best local shopping destinations, golfing, spas, transportation and restaurants.

“Thrifty travelers with a sense of style who Aloft caters to wouldn’t be caught dead without a trendy-looking smartphone, and they are almost certainly savvy with the sorts of apps that save time and money,” said Brennan Hayden, vice president of Wireless Developer Agency, East Lansing, MI.
Green and red codes
Recognizing that its guests are connected via their smartphones, Aloft wanted to make it easy for them to download information from the holographic concierge.
Local advertisers can deliver a message via the holographic concierge with the QR enabling mobile guests to further engage with the advertiser’s message.

The QR codes are color coded for different types of information. The green colored QR codes provide contact information, reservation information, directions while the red QR codes offer up discounts and special offers.

“The QR codes within the virtual concierge are divided into 2 categories—green QR codes are used for downloading information, addresses, directions and more, while red QR codes offer discounts and coupons,” Ms. Rajkarnikar said. “The QR codes are offered as a complement to the concierge’s services.” 
The holographic concierge uses high-definition images of plates of food or products that are enhanced with the use of smell via AromaFusion technology to help address guests’ questions. The messages are delivered 24 hours a day.

“Travelers are often pressed for time, in frequent need of information, and perhaps are depending more completely on a Smartphone than they might at home,” Mr. Hayden said.
“In the hotel environment, QR codes provide a convenient means to get information immediately, rather than having to scramble for a pen and paper to jot down a URL for later use,” he said. ”The QR code also insure that the information is available for later use.”
Chantal Tode is associate editor on Mobile Commerce Daily, New York

Interactive images float in space.

Bron; www.inavate.com
DisplAir has added interactivity to floating images, projected onto a bank of fog. The small Russian company is building on developments by FogScreen who originally pioneered the technology that creates mesmerising projected objects that appear to hang in mid-air. FogScreen has already explored interactivity using laser scanner technology. DisplAir’s solution uses an infrared camera to capture gestures a subtle as small hand movements.

The technology is expected to make headway in advertising and entertainment industries.

Software has been developed that allows users to navigate menus and scale, rotate and move images using standard gestures. A keypad can be called up and images can even be drawn in the air.
According to reports from technology news site Gizmag, the display can handle up to 1,500 finger taps simultaneously with 1cm accuracy and a time delay of less than two seconds.
The technology is expected to make headway in advertising and entertainment industries and DisplAir is currently looking for investors.

Digital Signage in Lifts

Digital Signage is everywhere. Whether people know what this new medium is called or even understand the intricacies involved in its power, people have seen the by-product of digital signage in their everyday lives. These days advertising is the common form of digital signage seen in many stores, shopping centers and public areas.

There is a technical side to describe digital signage. The simple way to think about digital signage is that it refers to the use of digital technology to deliver content. It usually involves a screen and a digital signage player which contains the necessary software to store and deliver information, advertisements and entertainment in a multitude of ways to suit a particular purpose.

It may be difficult to know what digital signage can do for you or even if it is right for you but what it can do is ensure that you save money and make money at the same time.

While many people think advertising is the only thing that digital signage can do, it is only one small aspect of its power. The true potential of digital signage has yet to be explored.

Digital signage can be used to do one or more of the following:
• inform the audience about sales, events, emergency information, news, where to go and just general information
• entertain the audience with music, music videos, television, movies and pictures
• advertise products and services

Digital signage can be used to save money by reducing the need for other mediums to inform, entertain and advertise but digital signage can also create money for you by paid to display content for manufacturers of products, neighboring businesses and community groups.

The options are limitless and the effort is insignificant when you hire the right professionals to create, deploy and manage your digital signage solution.

So: digital signage is everywhere! You’ve probably already seen these in shopping centers, retail stores, medical centers, hotels, restaurants, take away stores, bathrooms/toilets, public venues, train stations, bus stops, reception areas, offices and now they can be found in lifts too.

adidas-launch-scotland-football-shirt-with-ar-installation-video

Sports brand Adidas are the latest company to use augmented reality to engage shoppers for a campaign. This installation, which is similar to the National Geographic Channel’s from last month, was situated in Buchanan Galleries in Glasgow, UK for the launch of the new Scotland football shirt. Shoppers passing by were invited to stand on the footprints facing a large screen to interact with members of the Scottish football team, view the new shirt, pose for photographs and kick a virtual football. You can see how the public engaged with this fun AR campaign in the video below:

Kelonik Brings the Largest Digital Multiplex in Aragon to Life

The Cines Aragonia cinema chain has opened its doors in Zaragoza ─ with a population of 666,129, Spain’s fifth biggest city and capital of Aragon, the region in the north-east of Spain.

Located in a new complex with shops and leisure amenities, as well as apartments for rent, a hotel, offices and a car park, the multiplex has 16 screens with capacity for 3,300 viewers. Particularly noteworthy in this megaplex are its nine digital screens fully equipped with DLP Cinema® projectors from the Christie CP2000 series.

Suministros Kelonik, Christie partner in Spain, was the company chosen to mount and equip this new cinema complex, which is the largest in Aragon. Each of the multiplex’s 16 screens has different capacities depending on the kind of projection. However, one particular theatre holds 600 people and is decorated as an auditorium, including special features and the aesthetics. Equipped with a Christie CP2000-ZX projector, this unique space is conceived for showing blockbuster movies as well as holding concerts, conferences, conventions and other events. In addition, six of the other screens hold between 300 and 400 people, and the remaining nine, seat 90 to 100.

The complex housing the Cines Aragonia is an ultra-modern building with several different volumes designed by Rafael Moneo, one of the world’s most prestigious and renowned architects. It also includes a five star hotel, Reina Petronila, a shopping and leisure area, four high-rise buildings with apartments for rent plus the Torre Aragonia office tower. The complex was built by the developers Zaragoza Urbana with an investment of over €165 million.

Calvin Klein Interactive Touch Screen Van

For many years Digiadvans.com have been involved in providing innovative digital solutions for brands and services to target their audiences. They have executed in excess of 2000 outdoor advertising campaigns using our large format Digiadvans with FleetScreen. They are now offering you the opportunity to interact intelligently with your target audiences, regardless of the location.

FleetScreen offers you the opportunity to communicate further with your audience. The plug and play high bright FleetScreens measuring from 40" to 130" provide you with a new dynamic as you drive your business forward.Digiadvans.com were set the task of integrating a outdoor advertising campaign into the Calvin Klein 9 Countries 9 Men competition to find the next Calvin Klein model.

FleetScreens are eye-catching and high impact allowing you to broadcast moving images, video, Powerpoint presentations through to DVD's direct from your vehicle.

An example of interactive advertising:

They used the unique touch screen capabilities of their Digiadvans to mimic the 9C9M website and allow members of the public to brows the list of contestants and place their votes right there on the high street.

The votes were added to the running total on the website so people could log on and find out where the model they voted for was ranking in the competition.

AllSee Technologies launches its brand new range of Multi Touch Screen Displays

AllSee Technologies is introducing their brand new range of HD Multi Touch Screen Displays. These use a highly durable Infrared Multi Touch screen system which is ideal for public locations as a finger, gloved hand, pen or stylus can be used as a pointer.

These are available in a wide range of sizes from 32 to 82 Inches. The interactive displays are very simple to use and have many exciting applications. Our wall-mounted screens for example could be used as interactive digital signage solutions, a meeting room tool or a class room aid.
 We also have a full range of HD Multi Touch Freestanding Digital Posters available in sizes 40 to 82 Inches. These too have a wide range of possible applications including interactive digital signage in retail environments such as show rooms and shops and hospitality locations like hotels and restaurants as well as being ideal for wayfinding facilities.

The new range of Wall-mounted and Freestanding HD Multi Touch Screen Displays are in stock and available for immediate dispatch.

Generate QR Codes in Digital Signage

QR code abbreviated from Quick Response code, it is a bar code made of a two-dimensional code that is readable by barcode scanner or camera telephones. The code consists of black modules arranged in a square pattern on a white background. The QR code can contain information like text, URL, phone number, SMS, or Contact information Vcard.

Today QR codes are used in many digital signage applications as call for action advertising, proof of performance and ROI use. The QR code allows the advertiser to provide the audience with fast access to information, promotion and coupons, without the need to memorize any coupon codes, website or contact information.

Some of the reasons they are more useful than a standard barcode is that they can store much more data, including URL links, geo coordinates, VCard, SMS, etc. Another key feature of QR Codes is that many modern cell phones can scan them. Once it is in your cell phone, it may give you details about that business or promotion.

How can you use QR codes to benefit digital signage?
There are many ways to utilize QR Codes in digital signage; the concept of QR codes in digital signage is to display the QR code on the screen in combination of content or an ad. The audience can scan the QR code from the display to get additional information on content or promotion displayed on the screen. Using this technology you can measure and improve the digital signage ROI.

The success in using QR codes is dependent on some important factors. First and foremost is that you need to have a captive audience and they are close enough to the screen so they will be able to scan the bar code. Second, if you going to have QR codes in your marketing plan for digital signage make sure you keep the content relevant and attractive.

How do I generate QR CODES?
There many free or-code generators that can help you generate images of the QR code. You can use these images as an ad and upload them to your digital signage CMS, With UCView as we always promise to make thing simple, you can use our free app QR-Coder from our content store to generate your QR-code directly to your display. Using QR-Coder app you can generate any type of QR code in just seconds. You can publish the QR code as independent ad or as a sync ad related to any ad or content in your playlist, this will allow you to play relevant qr code to the content currently plays on the screen.

Toys R Us encourages holiday mobile shopping via interactive virtual store

Toys R Us has rolled out a virtual store that lets consumers scan QR codes featured on billboards and shop the company’s 2011 Hot Toy List.

On-the-go commuters and travelers in the New York metro area can take part in the initiative. Billboards located in John F. Kennedy International Airport, LaGuardia Airport and nearly 40 NJ Transit Stations feature the showcased items.

“As consumers increasingly turn to their phones to research, browse and buy, mobile commerce has become our fastest growing channel of consumer engagement, and these virtual stores provide another means by which Toys R Us can connect to customers and make its selection of hot and exclusive products available whenever and wherever consumers prefer to shop,” said Katie Reczek, spokeswoman for Toys R Us, Wayne, NJ.

Toysrus.com is the Web portal for Toys R Us Inc., one of the biggest toy retailers in the world. The company operates 1,550 stores, including 849 Toys R Us and Babies R Us stores in the United States and more than 700 international stores in 33 countries.

On-the-go scanning

Consumers can view the billboards which are located in Terminal 8 at JFK, Central Terminal, Concourse C at LaGuardia Airport and along rail lines in NJ Transit stations.

France: Dagobert Designs New Interactive Totems for Castorama

2 December 2011
Castorama (Kingfisher) is currently testing new touch-screen totems, designed by the Dagobert Agency, in two pilot stores in France.

Two different kinds of totems are used:
- way-finding totems – a total of 4 per store – enabling shoppers to locate products and services throughout the store.



- “ZRM” totems – a total of 22 per store – enabling shoppers to browse through the products, see the ones in stock, order and then pay at the cash desk and collect their goods.

Fabrica Creative Windows.

Starting in May 2010, the Benetton Live Windows project has developed a dozen in- and off-store installations in Milan, Munich, Barcelona, Moscow, Shanghai and more. We focused on a new, experiential, language. Interactivity is key in engaging users and turning them into customers: to be successful it must be extremely useable, meaningful, immediately rewarding, perfectly working and appealing. We developed a number of interactive applications that share these features: open to all targets, all intuition with no instruction, body-language based and scalable on different stores layout. Our video contents are not all product-related: we opened to an external network with young talented designers and art schools to produce the needed amount and variety of contents. Commercial contents are all ad hoc produced.

Projection Mapping

New Balance sneaker.



Audi A1.

Interactive Floors

An interactive floor and surface solution that combines intuitive human body motion with floors and surface areas.

Interactive floor displays easily turn open floor spaces or unnoticed areas into an ongoing experience of movement, action, fun and excitement, stopping people in their tracks as they play, walk by or interact with your marketing content.

EyeStep is considered a highly effective marketing and brand enhancing tool that captivates and engages target audiences in retail environments, trade shows, museums, lobbies, open spaces, playgrounds and visitor centers.

EyeStep interactive floor allows you to:
- Easily set up, assemble and control your interactive display;
- Use a rich set of embedded templates and visual effects;
- Easily customize the different visual effects;
- Brand a template with your corporate logo;
- Create a playlist of effects;
- Remotely schedule campaigns and content;
- Generate data reports on who interacts and for how long;
- Define interactive zones.

EyeClick's first-class professional and creative services can tailor EyeStep to create that special effect or theme you have in mind.

EyeStep software solutions deliver your message effectively and uniquely to any audience at any time. We empower our clients with the tools to change, alter, and unlimitedly edit content.

EyeStep users are totally independent, in control and have exactly what they need to completely produce and achieve their vision, which is one of our great advantages.

PragmatIC demonstrates NFC label with built-in display

The flexible labels don't need a battery and automatically light up or display information when they are read by an NFC phone.

PROTOTYPE: Thin NFC labels light up when scanned. Click to enlarge.
PragmatIC Printing and security printing giant De La Rue have developed a prototype NFC label that includes a display which is powered up when it is read by an NFC phone or RFID reader.

The label has been developed through the Rail (Remotely Activated Interactive Labels) project which has received a £600,000 (US$958,000) grant from the UK's Technology Strategy Board.

A range of concepts have been developed around the idea that a visual feature such as a light or logo is triggered when a consumer interacts with a label via their NFC phone.

Since the labels are powered up by the phone or reader, no battery is required. This means, says PragmatIC, that the labels can be both flexible and thin, at around 50 micrometers — thinner than an average human hair. The labels are also compatible with conventional hot lamination printing processes.

"PragmatIC's unique imprint based approach to printed electronics is not only able to deliver potentially exciting new security features, but is also a natural complement to other security printing technologies such as holographic embossing," says Philip Cooper, head of ideas at De La Rue.

PragmatIC has been demonstrated the prototypes at the Tax Stamp Forumin Washington DC in september.

Hiperwall - High Resolution, Large Format, Display Systems

Hiperwall makes it simple to build high performance, scalable video wall from ordinary computers, ordinary monitors and an ordinary LAN. Hiperwall lets you view any combination of content types:

• Ordinary graphic images;
• Extremely large graphic images, up to 1 gigabyte or larger;
• Digital movies, including standard and HDTV format;
• Streaming content from cameras and other live sources;
• Live "sender" feeds that let a room full of people view the constantly changing screen displays of one or more computers.

Hiperwall lets you resize and relocate each content object anywhere on the video wall, within a single monitor or across multiple monitors. Its as easy as moving and resizing windows on the desktop of your personal computer. Hiperwall also provides advanced capabilities like zoom, rotation, shading and transparency, enabling users to examine content with increased flexibility and effectiveness.