Schwing! LikeBelt concept reads NFC tags with a hip thrust

Enterprising developers have come up with a 'LikeBelt', an NFC-enabled belt buckle that can register Facebook 'likes' or check-ins with a thrust of the wearer's hips.
The humorous concept, essentially a Nexus S handset with a home-brewed extension to deliver the NFC antenna to the large belt buckle area, is designed to highlight innovative possibilities for NFC.
"We wanted to explore NFC and think more creatively about what can be done with it besides just purchasing," Nathan Martin, CEO at developer Deeplocal, told Wired.
The company, a group of artists and engineers which has its roots in Carnegie Mellon University and which describes itself as "an innovation studio", has posted instructions for making LikeBelts online.
A video shows the LikeBelt in action:

Interactive Still Painting

Scott Garner has created an interactive painting.

Still Life from Scott Garner on Vimeo.

“This is a demonstration video showcasing my interactive still life project. It involves a motion-senstive frame that feeds realtime tilt data to a 3D scene,” says Garner on his Vimeo site.

Kinect and Windows Phone combine to create holographic game engine.

Bron; www. engadget.com
If your life is anything like ours, it's in sore need of more pseudo-holographic helicopters. Fortunately, YouTube user programming4fun has come up with a solution, using Microsoft's Kinect beta SDK and a Windows Phone handset. The system, pictured above, basically consists of a Kinect and a 3D engine; the former tracks the position of a viewer and automatically adjusts the image projected by the latter, creating the illusion of a 3D landscape. In this case, that landscape happened to feature a holographic helicopter, which could be controlled using a phone's accelerometer and a Windows Phone 7 app (apparently called HoloController).

Meer dan 1 miljoen tablet-computers in omloop.

Bron; www.fan.tv
In Nederland zijn al meer dan 1 miljoen tablet-computers in omloop. Dat blijkt uit een onderzoek van Telecompaper. 12 procent van de huishoudens zal al een tablet in huis hebben. Voor 2 procent van de Nederlandse huishoudens geldt zelfs dat ze twee van deze handheld computers bezitten.

400.000 tablets zijn voorzien van een 3G mobiel internet-abonnement zodat er ook buiten het huis kan worden geinternet. De Apple iPad is de meest gebruikte tablet computer in Nederland, gevolgd door de Samsung Galaxy Tab.

Tekst.....is hier overbodig !

Phone-charging kiosk and interactive digital signage at NRF 2012

NEC Display Solutions rolled out its new phone-charging and interactive digital signage kiosk at this year's National Retail Federation Big Show in New York City.

The new kiosk, which was the result of an NEC partnership with Monster Media, is a "fully interactive system," according to Rich ventura, NEC's director of sales-vertical solutions.

"The sky's the limit," for deployments anywhere there is a perceived wait time, from grocery stores to coffee shops, Ventura said.

interactive Windows of Opportunity.

Bron; www.engadget.com
Wishing your vehicle had a better-integrated entertainment system than the iPad you're forced to futz with in the backseat? If GM has its way, you may be in luck. The auto manufacturer has joined forces with the Future Lab at Bezalel Academy of Art and Design in Israel to transform boring rear windows into interactive touchscreens. Since there are no plans to work the tech into production models right now, R&D gave the students a blank... er, clear canvas on which to create solutions.

The results include apps that allow an animated character to respond to scenery outside the window and finger drawing on window steam. Two other applications enable a look into users' windows worldwide and a music stream-and-share with your mates on the road. "Traditionally, the use of interactive displays in cars has been limited to the driver and front passenger, but we see an opportunity to provide a technology interface designed specifically for rear seat passengers," said Tom Seder, GM R&D lab group manager.

GAVI Alliance Interactive Projection Screen

An element of interactivity engages your audience and makes your brand unforgettable. We are experts in incorporating custom interactivty into projections and UK leaders in interactive floors and cutting-edge touch-screen tables.

Custom designed triple HD interactive screen with bespoke content creation for Bill Gates' GAVI Alliance Conference in London. The conference raised a staggering $4.3 billion for a vaccination program which hopes to immunise more than 250 million of the world's poorest children by 2015. 

GAVI Alliance Interactive Projection Screen

DISPLAX puts digital signage on the globe

DISPLAX Interactive Systems has created a multitouch surface in the shape of a dome that allows consumers to interact with the contents displayed in the sphere by touching its surface.

The Multitouch Globe, according to a company press release, works better in some applications than a flat touchscreen surface because many natural designs are better displayed via dome shape. The company said it expects a variety of industries to be interested in the technology, including geographical information systems, museums, TV networks and visitor attraction or entertainment facilities.

DISPLAX's patent-pending projected capacitive multitouch technology is available as a transparent flexible polymer film that can be applied to non-conductive flat surfaces, giving them multitouch capabilities. Contents are displayed using a projector and a special "fish-eye" lens to adapt the projection to the spherical surface.

The technology will be on display for the first time at Integrated Systems Europe, Jan. 31-Feb. 2 in Amsterdam.
See a video of the Multitouch Globe below: 
DISPLAX Multitouch Globe from DISPLAX™ Interactive Systems on Vimeo.

MMD Launches Philips No-Glasses 3D Displays

MMD, has announced a new line of no-glasses 3D displays with auto-stereoscopic technology, the 23” BDL23301VS, 42” BDL4251VS, and 55” BDL5571VS. Developed in conjunction with Dimenco, the new displays are designed to have the sharpest and most vivid 3D resolution in the market. 

The no-glasses 3D displays can achieve up to 28 viewing angles via lenticular technology. With this technology, audiences are able to see the best quality around objects from the standing spot in front of the display itself. With a wide 3D viewing angle and the ability to change the optimal viewing distance of the no-glasses 3D displays, audiences will benefit from a memorable visual experience.

“With more and more screens all competing for your attention, this is the one that stands out from the crowd with a deep and truly stunning 3D experience,” explained Craig Rathbun, Sales and Marketing Director of MMD North America. 

The no-glasses 3D display line can play both 2D and 3D (2D+Z) images and videos. This makes it extremely flexible as a digital signage tool.

The integrated Dimenco rendering core that works with the Dimenco interface format (2D+Z), not only gives both content creators and end users full control of the depth-effect characteristics of their 3D images, but also offers simple creation of 3D content. The BDL4251VS has received a nomination for the 2012 Technology InAVation Awards. MMD demonstrated this technology at CES 2012 January 10-13, 2012 at the Bellagio Hotel.

Samsung Smart Window demonstration

We always thought the window was pretty mature technology, but Samsung's here at CES to prove us wrong. The Smart Window, currently in prototype phase, casts a touch-controlled interface onto transparent glass with ambient light. Samsung was demonstrating a whole range of applications, from Twitter to Microsoft Office, all touch-controlled and viewable directly on the glass. Images are viewable in daylight, and there's a nighttime mode that uses side-lighting and flipped colors. You can even draw some virtual blinds to control the flow of light. It's difficult to see how Samsung might turn this into a commercial product, but it definitely looks more useful than a transparent TV.

ComQi to showcase unique shopping tool at ISE 2012

The firm will be showcased at ISE 2012
in Amsterdam from Jan 31st to Feb 2nd.

Global in-venue message management company, ComQi, will showcase delayMirror—a new shopping experience tool—at Integrated Systems Europe 2012.

The delayMirror is a video mirror that allows shoppers to view themselves with a three second delay, meaning they can view clothing they are trying on from every angle. The system has been under development for the past three years, and had several trial prototypes. The new launch will see ComQi bring its considerable expertise to its ongoing evolution and heralds the all important possibility of putting digital advertising signage directly into the changing room.

“When you look at yourself in the delayMirror it is almost as if you were looking at someone else— a digital doppelganger. They look like you, dress like you but they are doing what you did a few moments ago. delayMirror provides a magical experience for shoppers,” says ComQi’s chief technical officer, Max Stevens-Guille.

Wünsch Dir Was bei Migros – Supermarkt testet Wunschbaum

Migros Wunschbaum (Foto: Migros) 

In drei Migros-Testfilialen können Kunden nun das Sortiment in den betreffenden Supermärkten mitbestimmen. Sprechen sich genügend Kunden an einem “elektronischen Wunschbaum“ für die Einführung eines in jener Filialen noch nicht vorhandenen Produkts aus dem Migros-Sortiment aus, wird der Artikel eingeführt. Findet der Pilotversuch die erhoffte Akzeptanz, werden die “Wunschbäume“ weiterverbreitet. Entwickelt wurde die Applikation vom Luzerner Digital Signage Anbieter Screenfood. 

Die drei Supermärkte sind Teil der Migros Aare (Bern) und realisieren ein für die Schweiz neuen Ansatz. Der elektronische Wunschbaum steht direkt am Eingang und fällt sofort auf. Diese Form des Kundendialogs habe man, so Markus Schweizer Leiter Migros Aare, gewählt, weil Wunschbäume in vielen Kulturkreisen bekannt sind, wo Menschen ihre Wunschzettel an die Äste des Baums hängen, in der Hoffnung, dass ihre Wünsche mit dem Baum in den Himmel wachsen und wahr werden: “Auch wir haben in diesen drei Migros-Testfilialen einen solchen Wunschbaum.“ 

Sobald ein Wunsch-Produkte 150 Mal angeklickt wurde, wird es ins Sortiment aufgenommen. Die angeklickten (noch fehlenden) Artikel erscheinen auf dem Bildschirm als eigentliche Rangliste, wodurch sich die Kunden bei jedem Einkauf ein Bild über den Zwischenstand machen können. Die Pilotphase in den drei Filialen soll sechs Monate dauern. Nach dieser Zeit wird eine erste Bilanz gezogen und über das weitere Vorgehen und eine mögliche Weiterverbreitung in andere Verkaufsstellen entschieden.

Samsung onthult 55 inch Super OLED TV

Op 10 januari 2012 mocht LG haar eerste 55 inch OLED TV onthullen en zojuist was het de beurt aan Samsung. De fabrikant had, in tegenstelling tot LG, nog geen foto’s of details van de TV vrijgegeven dus het was daadwerkelijk een verrassing. Met de Smart OLED TV ES9000 brengt Samsung in de loop van 2012 haar eerste OLED TV op de markt, welke volgens de fabrikant ’s werelds grootste Super OLED TV is gemaakt van één glaspaneel.

De Super OLED TV beschikt onder meer over de Smart Interaction feature waarmee de TV middels spraak en gebaren te bedienen is, en dient ook als volledige actieve 3D TV. Daarnaast is het model voorzien van een zeer slank profiel van 0,76 centimeter en een frame van enkele millimeters. Met de Super OLED technologie is geen kleurenfilter meer nodig. De OLED pixel is namelijk opgebouwd uit RGB subpixels, die elk eigen licht afgeven. De technologie kan ook variatie aanbrengen in zwartnuances en schaduwen, waardoor ook zeer donkere scenes altijd voorzien worden van duidelijke details. Kleuren zijn realistischer dan bij de standaard LCD panelen doordat de kleurnauwkeurigheid van OLED 40% beter is. Tot slotheeft de OLED TV een responsetijd die 1000 keer sneller is dan bij huidige LCD/LED TV’s.
 
De Super OLED TV moet in de tweede helft van 2012 in de winkels verschijnen voor een nog nader te bepalen prijs.

Provision -3-D kiosk contains a 3-D holographic display

Provision Interactive Technologies has integrated Intel's AIM Suite, an audience impression metric technology, into its 3-D holographic kiosk displays. 

In addition, Provision has partnered with Premier Retail Networks, to provide advertising sales, creative strategy, programming and custom content for the kiosks that will soon roll out in thousands of prime locations with retailers nationwide, according to a company press release. 

Each Provision -3-D kiosk contains a 3-D holographic display at the top of the device with a 2-D interactive screen below that provides consumers access to information, promotions, rewards, coupons and product samples. Brand marketers will be able to run 3-D advertising and engage viewers through the interactive interface. The ability to dispense coupons and product samples from the kiosks allows advertisers to offer highly motivating sales influencers at the point of purchase. 

"The opportunity for Provision to partner with Intel and PRN in retailing is exciting because this provides a complete integrated package -- PRN's entertaining content helps retailers create an engaging 3D experience for their shoppers, and advanced analytics is beneficial for marketers," Provision CEO Curt Thornton, said in the release. 

The AIM Suite technology allows Provision to anonymously monitor viewer information on key demographics and metrics such as the amount of time a person spends looking at the 3-D holographic display. This information leads to more targeted, relevant advertising for shoppers, and marketers can gather more accurate data on consumer behavior and purchase influencers, Thornton said.

How Many Ads Do You Need to Sell to Keep a DOOH Network Afloat?

By combining this information with a basic knowledge of venue traffic profiles, we can get a better understanding of how the break-even analysis plays out in real world scenarios:

•For a network in low-traffic venues that sees only 1,000 visitors/venue/month, you'd need to sell a whopping 77 units of ad time on each screen to break even. If those are all 15-second spots, that amounts to over 19 minutes of commercial air time (double if the spots are 30 seconds long).

•Moderate traffic venues like retail stores and specialty markets might serve 150 customers each day, or around 4,500 per month. Screens in these locations would need to sell about 17 units of ad time to break even.

•Meanwhile, a reasonably high-traffic QSR location might serve 1,500 customers a day. A network built in these types of venues would only have to sell about 2 units of ad time on each screen to break even, since each ad would be shown to about 45,000 people/month.

•Finally, a high traffic venue like a popular supermarket can easily serve over 2,500 customers per day. Assuming that all of them came across the DOOH network's screen, that owner would only have to sell one ad-unit of time to break even. Of course, at these high volume locations, ad buyers may be less comfortable paying the full CPM price, especially in situations where it's unlikely that all customers will actually see the screen.

Meer info klik hier

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virtualreality-helm.

Bron: www.nu.nl
Het Amerikaanse Sensics heeft een virtualreality-helm ontwikkeld die draait op Android. Het apparaat kan 3D weergeven en is te gebruiken voor films, games en augmentedreality-apps.

Sensics heeft een promotiefilmpje van de SmartGoggles – zoals de helm heet – vrijgegeven. Daaruit blijkt dat het gaat om een virtualreality-helm (VR-helm) die enigszins doet denken aan de HMZ-T1 van Sony: de helm schotelt de drager een blikveldvullend beeldscherm voor, terwijl een stel ingebouwde koptelefoons voor geluid zorgen.
In tegenstelling tot Sony’s 3D VR-helm voor de PS3, gebruikt de SmartGoggles echter geen brilvorm om beelden voor te schotelen – met twee aparte schermpjes voor elk oog – maar één breedbeeldscherm. Het apparaat gebruikt dan ook geen actieve of passieve technologie om de gebruiker 3D-beelden voor te schotelen, maar autostereoscopie, net als de 3DS van Nintendo.

Samsung pakt uit.

Een kijkje in de Samsung stand - CES 2012 in Las Vegas / USA.

Samsung Booth from manolo almagro on Vimeo.

Samsung's Super Thin - TVs from manolo almagro on Vimeo.

WolfVision Visualizers

The newest WolfVision VZ-3 Visualizer with an innovative design concept! This entry level model to our portable Visualizer line features an eraseable working surface! 

Objects presented with a Visualizer capture audience attention far more easily than still images due to its 'live' factor. The fact that the audience sees the presenter's hands and notes, and the Visualizer allows the presenter to physically move the material, personalizes the delivery and gives the audience the feeling as if they are an active part of the presentation.

Bron; www.nu.nl
LG, Samsung, Sony en Sharp vallen tijdens gadgetbeurs CES over elkaar heen met het brengen van nieuwe televisies. Betere kwaliteit, enorme schermen, nieuwe besturing en vooral meer 3D.

Foto: LG

Bekijk video





Opvallend is dat de fabrikanten elkaar niet veel ontlopen qua aankondigingen. Niet verrassend omdat veel bedrijven dezelfde fabrikanten gebruiken. Zo onthulde LG en Samsung allebei een 55-inch OLED-televisie, maar Samsung durfde het aan deze techniek tot Super OLED om te dopen.
De tv’s met OLED zorgen voor betere beeldkwaliteit dan bij een LED of LCD-model. Zo is het contrast veel hoger, zijn de kleuren dieper en het beeld scherper. Bijkomend voordeel is dat OLED-schermen zelf licht uitzenden waardoor geen backlight nodig is. Hierdoor wordt bespaard op het stroomverbruik.

AdTrace Showreel

Projection Advertising is the UK's leading projection specialist. They offer a full range of projection solutions from large-format building projections to interactive floors and touchscreen tables to 3D video-mapping spectaculars on some of the world's most iconic buildings.

At Projection Advertising you're in complete control; They represent a unique fusion of creative flair and technical know-how combining creative development and state of the art production facilities under one roof. Projection Advertising is the UK's leading projection specialist. They offer a full range of projection solutions from interactive floors and touchscreen tables to 3D video-mapping spectaculars on some of the world's most iconic buildings. 

As selection of highlights from their 3D video-mapping campaigns over the past 12 months.

EyePlay Pops in Creative Kidstuff Airport Store.

CBR Specialty Retail included EyePlay in their newest Creative Kidstuff location at the Minneapolis-St. Paul International Airport in Minnesota. Creative Kidstuff stores are designed in a kaleidoscope of vivid, kid colors on zig-zag, swervy-curvy walls that celebrate the creative energy of a child at play. The EyePlay interactive system, positioned in the front window of the store, adds another dimension of motion, activity and fun to the storefront and invites travelers passing by to “come in and play.”
“The EyePlay interactive game system is an excellent match with the Creative Kidstuff concept,” shared Matthew O’Donnell, Chief Marketing Officer at CBR Speciality Retail. “We were looking for a storefront that would be colorful and eye-catching but also innovative, recognizing that technology is becoming a big part of the way kids play and learn. EyePlay offered a solution that answered all of our needs.”

EyePlay turns any indoor area into a full-blown virtual playground. Multiple players can run, twist and dance using their hands and feet to activate colorful graphics projected on the floor. The EyePlay at Creative Kidstuff projects onto a red and yellow activity wall. There is lots of space for kids to explore games such as the magical coloring book, balloon party, basketball, soap bubbles, and more! Each game has the Creative Kidstuff logo embedded to add a personal touch to their EyePlay.

Zie hier het gehele persbericht

Mogees: Multitouch On Any Surface With A Contact Microphone

Here’s an interesting little project that, while it’s unlikely to grow into a major product, nevertheless demonstrates the potential of alternative interfaces. Bruno Zamborlin’s Mogees (an abbreviation of “mosaicing gestural surface”) takes input from a contact microphone and analyzes it to determine the placement and direction of gestures on any surface through which vibrations can be detected.

It really has to be seen to be understood:

Mogees - Gesture recognition with contact-microphones

Naturally this demonstration doesn’t speak to the practicality of using it to, say, scroll down a webpage or control a cursor. But don’t you kind of get tired of resting your hand on your laptop, inching your fingers along a patch of plastic or glass to move the next paragraph into view, or some such action? I like the idea of taking gestures off of the device itself and moving them into its vicinity.

And objections to this particular system are ready enough: how would ambient vibrations and music affect it? What about typing? And so on.

But the point isn’t to take this device and apply it in your mind to something for which it wasn’t designed (the Mogees is a sound creation and control device). It’s to take the idea of taking what you have and doing something new with it. What if you could put your iPhone on the table and, if it rang, tap the table once to answer, tap twice for speakerphone, put your whole hand down to silence it, etc?

This particular item may be more suited to Theramin-style musical noodling, but it descends from a larger concept of disengaging the controls for a device from the device itself — of improvising the medium of interaction but retaining the content.

Samsung wereldprimeur : eerste TV met spraak- en gezichtsherkenning.

Samsung heeft vandaag op de Consumer Electronics Show (CES) in Las Vegas 's werelds eerste TV bekend gemaakt die met spraak en gebaren bediend wordt. Deze nieuwe en als revolutionair genoemde Samsung Smart TV is dit voorjaar al verkrijgbaar in Nederland.

Voor de bediening van deze TV is geen afstandsbediening meer nodig. Met Smart Interaction kunnen gebruikers met hun stem of een handbeweging de TV bedienen. Door tegen de Smart TV te spreken kun je de TV aanzetten, het volume aanpassen of door webpagina's scrollen. Ook herkent de TV via de geïntegreerde HD-webcam het gezicht van gebruikers. Dankzij deze gezichtsherkenning heb je daarmee direct toegang tot alle apps en content zonder dat je daarbij nog een wachtwoord moet invoeren.

Samsung geeft aan dat deze Smart Interaction één van de resultaten van de ambitie van het bedrijf is om het leven van mensen makkelijker, slimmer en "beter connected" te maken. De nieuwe technologie moet voorgoed de wijze waarop mensen vermaakt willen worden en toegang tot content hebben veranderen.
class="tekst">
Het systeem bevat 3 componenten, Smart Interaction, Smart Content en Smart Evolution. Gebruikers kunnen hierdoor zelf content beheren en delen met andere devices, contact onderhouden met vrienden en op natuurlijke wijze hun TV bedienen zonder afstandsbediening.

A 'touchable' 360-degree holographic display.

Bron; www engadget.com
Touchable is a stretch when talking about Vermeer, but we'd definitely call it interactive. Instead of hiding the 360-degree display under an acrylic or glass dome it uses a parabolic reflector to float a 3D "object" in space and tracks hand motions with an IR sensor or Kinect.
Vermeer is a novel interactive 360° viewable display suitable for a tabletop form factor from Microsoft Research Cambridge. It provides viewpoint corrected stereoscopic 3D graphics to simultaneous users 360° around the display, without the need for eyewear or other user instrumentation. In contrast to other systems, Vermeer allows users for the first time, to reach into and directly touch 3D objects inside a display volume. It also enables simultaneous users 360° viewing of the 3D object. Inherently other 360° systems restrict interactions to outside the display volume behind a protective glass or plastic dome.

2D to 3D Conversion and Multi-View Conversion Software

TRIDELITY AG is a provider of glasses-free auto-stereoscopic 3-D screens; the company has been pioneering the development of this cutting-edge technology for years, offering the highest quality 3-D solutions. In addition to related technologies and services, TRIDELITY also provides an extensive hardware range of solutions for single-viewer and multi-viewer purposes, with unprecedented viewing comfort, exceptional 3-D depth and the highest resolution in the industry.

The displays of the new SL-series offer the qualitative benefits of Single-Viewer displays in the often desired landscape-format. A very high stereo channel separation provides strong spatial effects (in front of and behind the display) on the one hand, on the other hand even minor depth differences become spatial visible.

The well known high stereo resolution of Single-Viewer displays appears very balanced at the SL-series, because the loss of resolution is split between the horizontal and vertical directions. Furtheron the moiré effects have been minimized, thus these displays provide a very relaxed and comfortable base for your 3D desktop solution.

ISE 2021 Amsterdam - only 3 weeks to go.

ISE 2012 Amsterdam RAI - 31 januari t/m 2 februari.

Nieuw patent van Apple: draagbaar holografisch 3D-scherm voor virtuele bediening

Apple heeft een patent verkregen op een indrukwekkende technologie die een virtuele 3D ruimte kan maken met een sensor in bijvoorbeeld de iPhone. In die ruimte worden de bewegingen van je handen geregistreerd en kunnen ze meteen op een scherm geprojecteerd worden. Daardoor wordt het mogelijk apparaten aan te sturen met swipe-bewegingen en andere touch-gestures in de lucht.

Apple beschrijft in haar patent, toegelicht op PatentlyApple, dat er behoefte is aan een klein en draagbaar 3D-apparaat dat bewegingen kan registreren en kan weergeven op hetzelfde moment. Het 3D-concept dat Apple beschrijft doet sterk denken aan het Microsoft 360 Kinect-systeem, waarmee je games kan aansturen door enkel met je lichaam te bewegen. Ook dat systeem registreert je bewegingen aan de hand van diepte. De toevoeging van Apple is dat het gaat om een draagbaar systeem. Daardoor komen automatisch de Apple TV, een mogelijk nieuw apparaat, maar ook de iPhone en iPod touch in beeld als dragers van deze technologie.

Op een patentafbeelding is te zien hoe de techniek in de praktijk kan werken. Op tafel ligt een apparaatje dat een virtuele ruimte naar boven projecteert waarin de bewegingen van je handen worden geregistreerd. De rechterhand maakt swipe-bewegingen en drukt toetsen op het beeld in. De linkerhand maakt een draaibeweging waarmee een knopje op het scherm wordt omgedraaid. 

Het wordt nog interessanter op het moment dat het kersverse patent in combinatie wordt gebracht met een drie jaar ouder patent van Apple, waarin een manier van holografische projectie wordt omschreven. 

Ook in het nieuwe patent staat een manier van mirroring beschreven, waarbij een beeld op een oppervlakte geprojecteerd kan worden. 

De concept-iPhone met holografisch scherm zou wel eens dichter bij kunnen zijn dan we nu vermoeden…

Evian Digital Interactivity.

In July 2011, Chicago saw Evian transform their brilliant TV advert into an interactive Out of Home experience.

This first digital campaign for the brand ran for 4 weeks across 5 touch-screens and 38 backlit bus shelter panels.

Samsung 'Optical Sensor in Pixel' LCDs rolling out, ready for Surface 2.0

With Samsung's Microsoft Surface product, the SUR40, already available for pre-order, the company says its 1080p 40-inch "Optical Sensor in Pixel" LCD panels have gone into mass production. Those optical sensors help to more accurately interpret multi-touch input without interrupting display signals, offering a more fluid, interactive experience. Tempered glass overlaying the display supports 176 pounds of load and up to 50 touch points at once, which should be more than enough for a Pacific Giant Octopus or any jerk that leans on your $8K table. While the SUR40 is certainly a showcase device for these panels, it isn't the only practical application -- Samsung says it's thin enough and light enough to wall-mount, and hopes to see it used by stock brokers, financial analysts and schools.

Microsoft experimenteert met Holografie.

Bron; www.pcmweb.nl
Microsoft heeft een kijkje in de keuken gegeven van de holografische Surface technologie waar het aan werkt. In de toekomst kan iedereen een magische holografische muur in huis hebben, volgens het bedrijf.
In een uitgebreide tour liet Stevie Bathiche, hoofd onderzoek bij Microsoft, een glimp van zijn beoogde toekomst zien. Zijn visie is dat we in de toekomst een muur in huis hebben die je "teleporteert naar een andere wereld, zonder dat je ergens heengaat".
Verschillende technologiën komen aan bod in onderstaande video. Microsoft had al de "Surface tafel", waarbij het oppervlak van de tafel reageert op aanrakingen, maar ook wat erop ligt. Maar het bedrijf gaat verder en doet uitgebreid onderzoek op het gebied van holografische projectie en schermen die bestuurd worden zonder aanraking.
Holografie bestaat al heel lang. De Poolse natuurkundige Mieczysław Wolfke geldt als de pionier. In 1920 bedacht hijeen methode voor het opsplitsen van het beeldvormingsproces in twee afzonderlijke fasen.

AdFloor for Cirque du Soleil – Westfield London

In addition to the catalogue of Project Advertising for prime advertising and PR locations, they also offer premium sites with exceptional experiential potential. Projections are superb focal points for experiential campaigns and can be used for street-cinema, live video-gaming or custom interactive installations. They can even infuse your campaign with social media interaction and innovative data-capture.

An example is the Interactive floor projection as part of week long experiential activity in Westfield London. The AdFloor was set up as a part of a living environment for Cirque du Soleil's Totem show which went on to sell out in record time.

'Magic mirror' surprises shoppers.

Toronto-based ad agency DDB Canada recently configured a fitting room mirror in Mississauga, Ont., to display attractive firemen through a variation of 'augmented reality' technology. The out-of-home (OOH) advertising effort was part of the 'Styled to Surprise' campaign for Pennington's, a women's fashion retailer.
When shoppers stepped into the centre of the room to try on an outfit, they triggered a motion sensor and two firefighters would appear to descend from poles into the room's mirror image. The realistic 'virtual models' then looked appreciatively at the customer's outfit and proceeded to compete with each other for her attention, e.g. by offering flowers or drawing a heart on the mirror, before disappearing again.
The shoppers' stunned and amused reactions were captured on video (see below). To help the resulting clip go 'viral,' those who shared it via social media networks were given a chance to win a $1,000 shopping spree at Pennington's.

Penningtons is on a mission to give plus size fashion a makeover! We started by surprising customers with a magic mirror in one of our stores!