vrijdag 19 juli 2013

Mark Cavendish unveils New Logo With Projection Mapping.

Top cyclist Mark Cavendish, 'the fastest man on two wheels', revealed his new logo at a press event featuring a fast-paced video-mapped bike.

The launch took place in the Icetank venue in London's Covent Garden and was produced by the project's appointed creative agency, the Lift Agency. A Specialized bike, previously ridden by Cavendish in some of the Giro D'Italia race stages, was hung on the wall and video-mapped using Cavendish's signature emerald hue. Incorporating design features from the bike and footage of Cavendish winning races, the mapping show gave the illustion that the stationary bike was travelling fast. Finally, the new CVNDSH logo was revealed with a dramatic green flash.

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