It was only a matter of time before 3D sensing technology became part of the dressing room experience. Adidas Group Global IT is leading the digital charge toward creating a more interactive shopping process with the BodyKinectizer body scanner and CyberFit interactive fitting room.
A state-of-the-art body scanner, the BodyKinectizer allows you to virtually dress either at home or in-store. This process involves scanning a customer and displaying the scan on screen for virtual dressing. Hand motions are used to switch between products or change colors and sizes. The BodyKinectizer uses the Microsoft Kinect console, making the scanner an affordable option for customers looking to shop more realistically from the comfort of their home.
"BodyKinectizer" is an award winning (CeBIT Innovation Award) concept which will be trend-setting for the shop of the future and future sales strategies. It is a body scanner based on Microsoft Kinect. It enables you to determine the right size and allows to dress your virtual body -- no matter whether you are in a shop or at home.
Watch the BodyKinectizer in action
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