vrijdag 17 januari 2014

Healthy Living with Digital Communication.

Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is implemented at all locations across The Netherlands and Belgium. In addition to live lessons, Basic-Fit offers their clients virtual group lessons to provide a comprehensive experience.

Basic-Fit approached System Integrator First Impression to help make virtual group lessons a reality for their clients. First Impression designed the concept and engineered the system, using Scala Software as the content management system. After concept creation, First Impression installed the “Virtual Fitness Experience” in more than 170 locations in The Netherlands and Belgium.

Quick facts
  • Chain of fitness centers
  • 300+ players at 170+ locations
  • Full HD video wall, powerful sound system and colorful lighting
  • Interactive fitness experience
  • Positive feedback from end-users

The Challenge
The available space to install the Virtual Fitness Experience varied between locations. The complete setup had to be flexible to fit in any given environment and still maintain a consistent look & feel. It was also important that the system was designed to be very reliable and have complete stand-alone functionality as each fitness club is managed by only 1 or 2 staff members. Finally, the management of group lessons had to be very simple because of the large number of available time-slots and locations.

More information here

The Solution – Creating a Virtual Fitness Experience
First Impression designed a complete solution that consists of a Full HD video wall, powerful sound system and colorful LED lighting set. With this equipment, a room is transformed into an active experience. The virtual lessons incl. audio en lightning (DMX) scripts are managed and distributed by Scala. Additional narrowcasting displays on central positions show not only news items and customers’ marketing content, but also an automatically updated schedule for the virtual and live lessons in that location. An attractive countdown informs customers of the next available lesson so they can plan a personal workout schedule.

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