woensdag 10 oktober 2012

Android tablet with built-in projector.

Over the past few years I’ve seen a number of folks use tablets to give small group business presentations. Just fire up a slideshow app, prop up your iPad on a table, and everyone can crowd around to look at a tiny PowerPoint presentation. SmartDevices has another solution. The company’s new SmartQ U7 tablet features a built-in 40 lumen projector for presentations, movies, or other content. That way you can project a 50 inch, 854 x 480 pixel image on a wall or screen about 6 feet away. The tablet has a 7 inch, 1024 x 600 pixel display, 1GB of RAM, and a TI OMAP4 dual core processor. There will be two models, and AndroidYo reports prices will start at $315: •1 GHz OMAP 4430 CPU and 8GB of storage for $315 •1.5 GHz OMAP 4460 CPU and 16GB of storage for $400 While those prices might seem a little high for Chinese tablets, they’re not bad at all when you consider the built-in Pico Projector. A battery powered projector alone could cost $200 or more — and that’s without the attached Android tablet. The 7-inch SmartQ U7 is admittedly not the exact device that would sell me on a projector tablet. Despite having a 1024×600 resolution display, the 40 lumen projector only spits out an 854×480 picture which can be blown up to 50 inches. And though a 1 GHz dual-core TI OMAP 4 Chipset and a Gig of RAM seem a bit pedestrian for a £300-or-less Android tablet—it’s clear that such a device could be improved at a rapid rate and offered at a somewhat affordable price. Obviously, the compromise that would have to be made here would be the slimness of the tablet. But imagine being able to play games on a big screen anywhere you have a blank wall. Or instead of having a TV in your bedroom, you could just project your tablet screen onto a wall and use a wireless speaker. Or yes, maybe you would be using your tablet in the office and want to project a power point presentation or something. (I dunno!) Not only is projector technology better now, but I’d be much more willing to sacrifice some size in a tablet than I would a smartphone. If the quality of the picture was good enough, an integrated projector is definitely something I’d want in a future tablet.

the biggest global digital campaign ever run.

Ocean Support Posterscope with the biggest global digital campaign to have ever run. Over 100,000 photos from across the globe sharing a global perspective on daily life were submitted as part of the project and on the 8th October. The photos will be showcased as part of a global photo exhibition on Digital OOH screens. Posterscope has secured over $1m of media value and over 50,000 screens in key cities in all continents. Ocean are one of 55 media owners from around the world that have supported this initiative. The Liverpool Media Wall is one of the premium iconic full motion screens across the world, which include screens in Times Square New York, Singapore, Australia, Germany and China. The campaign demonstrates the immediacy of DOOH and is a clear demonstration that digital outdoor is becoming a truly global medium. ================
‘A Day In The World’ – the largest global photography exhibition ever staged will be simultaneously shown across 85,733 major digital display screens in 22 countries (including in New York’s Times Square) – reaching an estimated worldwide audience of 46 million – on Monday 8th October 2012.

maandag 8 oktober 2012

Bibliotheek Nieuwegein.

Syntraks Media heeft een contract getekend met Bibliotheek Nieuwegein voor de levering van een scala aan interactieve digital signage oplossingen. Deze oplossingen zullen de komende maanden tot stand gebracht worden om zo op tijd gereed te hebben voor de opening van de nieuwe bibliotheek in december. Het concept dat wordt gerealiseerd is in samenwerking met strateeg Alex Talsma tot stand gekomen. Voorbeelden: Een holografische projectie, interactieve traptreden en een interactieve leestafel. Op 30 oktober organiseert Si’bon (organisatie voor binnen- en buiten reclame ) een regiomeeting voor Midden Nederland. Als locatie is gekozen voor de ultramoderne bibliotheek in het nieuwe stadhuis van Nieuwegein; een supermodern episch centrum voor digital signage, aldus de organisatie. De bij Si’bon aangesloten leverancier Syntraks is verantwoordelijk voor content, vormgeving en de technische implementatie en zal op deze regiomeeting een rondleiding verzorgen en een korte lezing ‘hoe om te gaan met narrowcasting’

Brandscreens bij KLM.

Bron; www.sign.nl Bij KLM heeft NykampNyboer een aantal brandscreens gerealiseerd die zorgen voor een unieke vorm van merkbeleving. Een brandscreen is een videoscherm dat in elke vorm en in elk formaat kan worden gemaakt. Dat kan een logovorm zijn, maar ook een productvorm is mogelijk. Op het scherm wordt (interactieve) videocontent geprojecteerd. Hiermee ontstaat een unieke vorm van merkbeleving. Het is mogelijk om touchscreen-functies in de brandscreen te bouwen, waardoor interactieve communicatie met de doelgroep mogelijk is. Het scherm kan worden voorzien van verschillende soorten content, zoals film, animatie, digitale wallpaper, branded content of andere informatie. Samen met Inqubative heeft NykampNyboer voor KLM een aantal brandscreens gerealiseerd, waaronder een exemplaar voor het hoofdkantoor en een mobiele variant voor evenementen.

vrijdag 5 oktober 2012

Car Displays are Defining the Driving Experience.

Head Up Displays (HUD) have been added by some companies as a way to keep the driver’s concentration focused on the road rather than have him distracted from it. The attached picture shows the full color HUD used in the BMW 6 series. As can be seen, the amount of information is almost too much in some cases. However, the navigation part is certainly helping to be more focused on the road rather than on the center console, where the navigation system typically located. With the new GPS software it is only a question of time when we will see an augmented reality approach to the navigation functionality. Using real images of a complex intersection for example, may actually be very helpful to a driver unfamiliar with his surroundings. Nevertheless, displays are playing a larger and larger role in the car today then ever before, and I believe this trend will continue going forward. Combined with voice control, we may be adding not only more display real estate to a car, but make the car actually smarter and more user friendly in the process. more information here.

donderdag 4 oktober 2012

Animated Video logo.

A Video Logo created by Vision2Watch for Bij Oma.nl. The logo itself is cut out as a physical object. The logo gets fixed to the wall, we then map out the contours and create an animation that fits perfectly on the logo. This creates a dynamic logo that can change with seasons or special offers.

woensdag 3 oktober 2012

Infrared eye-tracking.

Fujitsu heeft op de CEATEC-beurs een tablet getoond met een scherm dat bestuurd kan worden door middel van oogbewegingen. Dat schrijft techsite The Verge die de technologie even kon uitproberen. Door met de ogen te bewegen kunnen diverse applicaties op de tablet bestuurd worden. Het gaat nog om een prototype. Informatie over of en wanneer het apparaat de markt op zal gaan, is niet voor handen. I Beam gebruikt infrarode LED en een camera om de kijkhoek van de gebruiker in te schatten. Vervolgens wordt aan de hand van de positie van de ogen bepaald waar de cursor geplaatst moet worden. Toepassingen
Fujitsu toonde hoe I Beam gebruikt kan worden in een spel, browser, fotogalerij en een app om boeken te lezen. Volgens The Verge werkte de technologie na 30 seconden kalibreren bijzonder accuraat, maar zijn er nog wel problemen. Zo zorgt het scannen van een hele webpagina bij het browsen ervoor dat de cursor over het hele scherm schiet. Het Japanse bedrijf NTT Docomo werkt samen met Fujitsu aan de ontwikkeling van de techniek. De bedrijven laten weten dat alleen getoond wordt wat er vandaag de dag mogelijk is en wilden niets zeggen over een commerciƫle toepassing.

dinsdag 2 oktober 2012

Color Mountain.

inahbitant SNOW SHOW March 3rd to 4tn Neaba, Japan.

Future Robot reboots digital signage kiosks.

According to Korea IT Times, the FURO interactive robot can provide a variety of services "by reading users' intentions in different situations" by observing users' movement, face and voice, and then conveying the "matched dialogue, facial expression, movement and necessary information." The robots can move around freely on wheels hidden beneath their skirts, and they have anime-style faces on smaller screen "heads" that will show changing facial expressions in response to different stimuli, like smiling to new people or tearing up when someone walks away. The robots were shown at this year's CeBIT show in March, and Future Robot CEO Se-kyong Song told the Times that the show "was very exciting for us to show our technologies and also gain more innovative ideas from them. One buyer from Brazil who ordered over 100 FUROs came up with new business model – mobile (moving) advertisements. As FURO moves around in airports or exhibitions, they said, the back screens which are remotely operated can be utilized for advertisements while the front screen performs ordinary information services."

Aerva Launches AerTweet Twitter Widget for Digital Out-Of-Home Displays.

Twitter has become a mainstay of today’s marketing landscape, whether it’s hashtags displayed during popular TV shows or advertisers that encourage tweets about a favorite brand. Twitter’s active community and ease-of-use has made it a darling of Madison Avenue, allowing consumers and brands to interact more than ever before. Today, Aerva makes it simple for advertisers, marketers and enterprises to better engage their consumers with AerTweet. AerTweet integrates consumer-generated tweets into billboard, microsite and other display campaigns. The technology offers brands and display network operators a highly customizable streaming Twitter feed that easily integrates with any type of digital display. This integration engages the consumer, brings them closer to the brand and increases the number of individual touch-points with any one particular display. The technology behind AerTweet is designed to support high profile campaigns flawlessly. Aerva allows marketers to moderate tweets, detect fraud, rank retweets, report metrics and display tweets through a number of custom parameters allowing for many animation and style options. Taco Bell recently used AerTweet as an integral part of its extremely successful Doritos Locos Tacos multi-channel campaign. With Aerva, Taco Bell substantially increased consumer participation with the brand. Using a specifically designed hashtag, AerTweet displayed tweets on billboards in Time Square and Sunset Boulevard. Through an Aerva-created Keepsake Gallery, users were able to get a record of their tweet on the billboard or view their tweets in real-time via an Aerva-managed live stream camera feed on the Taco Bell minisite for the campaign. The result was highly engaged, invested consumers and sell-outs of the product across the country. “The success of Taco Bell’s AerTweet project sets a new precedent for major brands and how they can employ UGC (user generated content) and social media. We develop the tools that empower brands to embrace UGC and manage the versatile and ever-changing nature of that content.” – Sanjay Manandhar, Aerva CEO. AerTweet is the newest in a line of useful widgets created to run on the AerWave platform. Other widgets include Weather, Pic2Screen, Poll2Screen, Text2Screen, QR Code, Mobile Coupons, Mobile Contest, YouTube, Flickr and more. The AerWave platform is an easy-to-use web-based platform for managing and scheduling content on networked displays. The technology integrates social media, real-time data feeds and mobile interactivity with traditionally static display advertisements and campaigns. AerWave offers robust content management, easy scheduling and a powerful network operations system served from Aerva’s cloud services.